There are no guarantees in the current business world for new startups. Even necessary and in-demand companies like medical businesses run the risk of failure. In fact, nearly 50% of small businesses fail within the first five years of operation.
However, don’t lose hope or even allow yourself to second-guess your business. There’s no reason your business can’t be wildly successful. The key is developing an effective marketing strategy.
But where do you start?
For the answers to all of your marketing questions, keep reading.
1. Focus on Website Development
In today’s world, your business is only as good as your website. If you have the best medical services in town, your website needs to reflect that. If your website leaves a bad impression on a user, they’ll doubt your services and seek help from another organization.
Therefore, it’s essential to create a user-friendly website. But what makes a website user-friendly? Typically, it comes down to the following:
- Mobile optimization – people on smartphones, tablets and other mobile devices need to be able to easily use your website
- Intuitive operation and navigation – users shouldn’t get lost on your website looking for vital information
- Quick loading times – users are quick to lose patience and interest in a slow-loading site
- Aesthetic appeal – your website needs to be visually appealing but not overwhelming or overstimulating
If you don’t know anything about designing or creating a website, we highly recommend hiring the job out to professionals.
2. Boost Your Search Engine Optimization
The next step in getting medical businesses on the map is implementing search engine optimization. SEO is the complex algorithm search engines like Google use to find appropriate websites, content, products, services, and more based on keyword searches.
For example, if someone in your community is searching for a healthcare business near them, your SEO will dictate how quickly they find you. The higher your SEO ranking, the faster you’ll come up in relevant searches.
You can boost your SEO by:
- Using effective long-tail and short-tail keywords
- Focusing on local-based keywords
- Using internal and external links throughout your website
- Getting backlinks from other websites
- Using multiple forms of media (pictures, videos, infographics, etc.) embedded with SEO coding.
- And more
SEO should not be taken lightly. It’s vital for driving organic online traffic to your website.
3. Use Content Marketing to Connect With Patients and Build Credibility
A health-based business can build credibility by using content marketing. Content marketing allows businesses to connect with their target audiences to instill trust in the brand. By publishing valuable and informative content, consumers learn to look at you as an authority in your industry.
Furthermore, you can use your content to show consumers that you have their best interests at heart.
Post articles that provide helpful health tips while spreading your message. For example, you can talk to them about how advanced medical scribe software ensures patient confidentiality and helps healthcare businesses keep track of their patients’ needs.
The key is making sure you’re always focusing on the patient. They need to know you’re genuinely invested in their well-being.
4. Get Active on Social Media
Medical businesses also need to invest in social media marketing. Nearly 72% of Americans have at least one social media account. Most of us log onto our social media accounts multiple times a day.
You can market organically by publishing engaging content, such as videos, memes, and articles relevant to your industry. You should also post new articles from your blog to help draw people to your website.
The more your audience engages (with likes, shares, comments), the more traction you’ll gain.
You can also use paid social media ads to reach out directly to specific demographics of people. Paid ads also provide insight into your ad performance. Based on user engagement, you can determine which advertising methods are effective and which ads need work.
5. Stay Visible With Email Marketing
Another important healthcare business marketing strategy you can fall back on is email campaigns. Start by compiling a list of email subscribers. You can encourage people to subscribe by offering exclusive discounts, providing access to important information, etc.
Once subscribed, you can stay visible to your email recipients. Make sure you provide valuable content along with promoting your services. This will ensure maximum engagement (email opens and link clicks) and discourage people from unsubscribing.
6. Consider Using Pay Per Click and Search Engine Marketing
Whenever you’re starting a new business, it’s important to understand your current limitations. In terms of marketing for medical businesses, you need to accept that you’re digital footprint is going to be somewhat small for the first few months.
For this reason, we suggest investing in pay per click or search engine marketing.
PPC marketing grants you access to new audiences. You can publish ads for your healthcare business on a host website. In return, you pay the host site for every click your ad receives.
Alternatively, you can look toward SEM, which works similarly to SEO.
With SEM, however, you pay the search engine to bring your website up at the top of the search results pages for specific keyword searches. Once again, you pay the host (the search engine) for each click your website gets.
7. Publish References and Reviews
Finally, remember that healthcare is one of the most sensitive businesses to run. As such, your clients are going to be much warier about trusting you with their business – because their health is on the line.
Therefore, one of the best things medical businesses can do is publish positive reviews and testimonials. When prospective patients read positive reviews from previous clients about how helpful your healthcare business was, they’ll be more inclined to trust you.
Looking for More Marketing Solutions for Medical Businesses?
As you can see, there are endless options for increasing brand awareness online.
If you’re looking for more marketing ideas for medical businesses, be sure to check out some of our other articles before you go. Our blog was designed for small business owners just like you trying to increase their impact on the market.