From the category archives:

Marketing

10 Clever Marketing Tips to Put Your Copy Machine Company on the Map

30 million small businesses flood America’s marketplace today. That number continues to grow as the global economy strengthens and more people are finding success as entrepreneurs. Given that favorable climate, opening a copy machine company seems like a slam dunk, right? After all, more businesses means more need for commercial copiers. We’re going to tell […]

4 Tips to Make Your Squarespace Website Stand Out

Squarespace began back in 2003 as a way to help a frustrated college student publish his blog. Today, it’s one of the most popular web platforms for small businesses and people in creative industries. One of Squarespace’s biggest perks is that it’s so easy to use. With a variety of gorgeous templates to choose from, […]

Do I Need Digital Marketing Agency Services? Do You Ever!

Chances are, if you’re a business owner, you’re not fully focused on marketing. Even if you want to be, there’s so much involved in marketing and you’re probably already juggling your budget, sales, vendors, and employees. In other words, you’re busy! That’s why many business owners outsource their marketing needs to digital marketing agency services.  […]

Small Business Promotional Items: 5 Key Benefits

Who doesn’t love a freebie? Businesses give out trinkets–pens, whistles, notepads, playing cards, and an array of other small, inexpensive items. They continue to remind us, often years later, of the occasions when we received them. Most small business promotional items are things we would seldom if ever buy for ourselves, yet there’s something special […]

Make The Most of The Web: How To Avoid These 7 Common Online Marketing Mistakes

How well are your online marketing campaigns doing? Are they helping you reach your goals or impeding you? Is your traffic thriving or declining from the marketing campaigns you’re employing? Digital marketing is no easy enterprise. If you’re learning about it and doing it alone, chances are you’re making mistakes. Below, we’ve got a list […]

Marketing Conferences You Won’t Want to Miss in 2019

There are few industries that are more exciting these days than that of digital marketing. The internet revolution has changed the way people send and receive information. Changes in technology and consumer behavior means there’s always more to learn and explore.  Whether you’re hoping to find your footing in the industry or work your way […]

Marketing Strategies for Small Business: How to Market on a Low Budget

The average business spends around 10 percent of its annual budget on marketing. For a small business owner, that amount can seem like too much. Depending on your sales, it also may not seem like enough. The digital marketing revolution means there are many marketing strategies for small businesses. Better yet, they won’t break the […]

The Secrets of Discovering Your Niche Audience

Contrary to belief, all marketing is not the same. You have to make people care about what you do. But in order for you to do that, you have to know who your audience is.  Now you might be wondering how to find your niche market. Well, it’s actually a lot easier than you might […]

Be the Talk of the Twitterverse: 5 Great Ways to Improve Your Social Media Marketing Strategy

You’re already on Facebook anyway. Why not make money from it? Especially if you’re a small business owner, your social media presence can make all the difference in your bottom line. It’s one of your most powerful marketing tools and the best part? Any costs associated with advertising on these platforms are minimal but pack […]

Blogging and SEO: 7 Tips to Optimize Your Blog Posts

By 2020, companies in the U.S. will spend approximately $18 billion on search engine optimization (SEO). This marketing strategy can help put your blog posts on the map. That way, customers can find your content and your business.  Without SEO, however, competitors are reaching your customers first!  Here are seven ways you can optimize your SEO blog. […]