From the category archives:

Marketing

5 Unique Promo Video Ideas That’ll Create a Buzz

Video content is the most engaging type of content on the web today. People love watching videos, both on a smartphone and a computer, which is why you need to capitalize on that when marketing your brand or business online. With that in mind, it’s fair to say that coming up with creative promo video […]

Managing Your Digital Media Marketing Campaign 101

As a small business owner, you most likely don’t have access to a 2 billion dollar marketing budget like the one Geico uses each year. What you do have, however, is a ton of passion and a few great ideas that you want to try to bring to life. You know you want to invest […]

4 Innovative Digital Marketing Strategies That Work in 2020

Digital marketing is constantly changing and evolving to keep up with all the new technology. Think about all the exciting things that we’ve discovered each year that improve the way we work and function.  When trying to improve your marketing strategy you’ll want to still focus on the basics, but also figure out how you can fit […]

5 Tips for Producing Great Videos for Marketing

Did you know, you should be spending just under 10% of your gross revenue on marketing, according to the Small Business Administration? This may seem like a hefty figure, but good marketing will bring more customers and ensure they are loyal to your brand too.  That is if you do it right! Bad marketing can […]

Grow Your Startup! 7 of the Top Business Branding Tips for 2020

A proper brand represents who you are as a business and how you want the market to see you. Without a solid brand, it’s not likely that you’ll survive in any industry these days. Business branding is important for your start-up because it helps communicate who you are, what you do, and what level of […]

5 Good Reasons Small Business Owners Should Invest in Display Advertising

Display advertising is a massive opportunity for business owners. In fact, Google Display Network, one of the biggest platforms out there, has access to 90% of internet users. So as you’re considering your advertising and marketing options, make sure that display advertising is in the mix. Perhaps you’re considering it and wondering if it’s worth […]

You vs the Competition: 2020’s Top SEO Trends

Search engine optimization (SEO) is an ever-changing field. As technology and the habits of users making internet, searches evolves, so too much our SEO efforts.  Google is forever trying to improve its search relevance to enhance accuracy and make a more efficient user experience, so we see a shift in the top SEO trends.  But […]

How Much Should a Small Business Spend on Google Adwords?

Did you know that businesses generate $2 for every $1 they spend on Google Ads?  If you run a small business, you might be in a position where you’re ready to run your first Google AdWords campaign. However, you might not know how much money you should put aside for your campaign.  Read on, and you’ll learn […]

How to Drive Social Media Traffic to Your Business Website

It’s no secret that social media marketing doesn’t directly affect SEO. That said, you shouldn’t ignore it either. Social media accounts are a crucial part of your business because they help you build your brand, boost traffic, and engage with your audience. If you want to drive social media traffic to your website, but don’t […]

Expert Tips for Creating an Effective Brand Logo Design

A logo is one of the first interactions any person has with your business. A well-designed logo makes people remember your brand. It helps build rapport and makes clients want to come back for more. A poorly-designed logo lacks effectiveness. It fails to communicate a message and ruins people’s perception of your business. If you’re designing a logo […]