From the category archives:

Marketing

Be the Best You Can B2B: 10 Tips for How to Build the Perfect B2B Website

Launching a new website for your B2B services? That’s great but with over 1.7 billion other websites in the world, you need to do more than simply existing online. A good B2B website is forgettable. You need to strive for something great. Start with understanding effective web design. Once you have a basic idea of […]

10 Incredibly Handy Marketing Alternatives For Firearm Retailers

Do you find it hard to gain customers as a firearms retailer? Before, getting people to buy guns was an easy task. Getting access to the general public was easy through the newspapers and radio was easy. Also, it wasn’t hard to make up slogans to convince potential customers that they needed guns. However, with […]

Why It Matters: The Importance Of Website Design For Small Business

Some people still think of the internet as a waste of money — as if pouring money into a website will never pay off. These people are living in the past when people would learn about businesses from television or from their friends. Those times are over and to succeed as a small business, you […]

5 Powerful Tips on How to Boost the Domain Authority of Your Business Website

Google’s algorithm changes so frequently it’s hard to stay on top of the best SEO practices. Backlinks and targeted keywords can no longer carry your website to the top search position as they have in the past. Of the myriad factors that determine your website’s search engine ranking, domain authority is the leading contributor. A high domain […]

5 Reasons Why Your Small Business Needs a Website

As the average small business is set to spend around $75,000 a year on digital marketing, that’s just one piece of the digital puzzle to put together. If you’re not prepared to also put some time into building a website, then you’re going to lose out on building an audience. If you don’t know why […]

The Need for Speed: 10 Reasons Why Your Business Webpages Load Slowly

Did you know the average shopper will leave your website within 10-20 seconds? And what’s even more shocking: they’ll leave your website if it doesn’t load within 3 seconds. A slow website can be the ultimate deathblow to your business—whether it be online or offline. Do your webpages load slowly? Not sure why this happens, […]

Any Publicity Is Good Publicity: 5 Free Advertising Ideas for Small Businesses with No Budget

When it comes to marketing, there is no industry standard. Research has shown that companies across America spend anything between 1-30% of their budget on marketing campaigns. But what about those that have no budget at all? Especially if you’re a start-up, then finding the spare change to run a marketing campaign can seem like […]

Unique Marketing Gifts to Include in Your Next Swag Bag

Promotional products aren’t just a cost-effective form of marketing and a powerful way to generate buzz about your brand.  They also make great gifts for your most valued customers, perfect rewards for your staff members, and even giveaway items for social media contests and trade show attendees.  You want to make sure you’re choosing the most […]

How Developing a Marketing Plan Can Keep Your Business on Track

Developing a marketing plan for your business is easy to overlook. Most business owners spend their days putting out fires and tending to short term issues. Who has time to think about long term marketing plans when you’re just getting by each and every day? It turns out that if you don’t have a marketing […]

How to Create an Epic Email Marketing Plan in Just 10 Easy Steps

Over half of the world’s population use email. It’s growing at a rate of 3% each year.  Email is dead, they said! Well, now nearly 60% of marketers say that email is the most effective method of generating revenue for your company.  But, you can’t launch into email marketing without a plan. Check out our […]