Small Business Brief


5 Key Tips to Promoting Your Company’s Brand Image

One of the most important pieces of running a business is getting your brand heard, and having a consistent image to push to customers. Marketing and advertising have changed in a variety of ways over the years. It wasn’t long ago that companies were spending tons of money on radio and TV spots. 

Now you can use much simpler tools to attract local customers. The key here is to think big by also thinking small! Here are the top 5 key tips for promoting your company’s brand image. 

1. Knowing Your Target Audience

The key to any company brand is knowing exactly who your potential customers are. You won’t successfully build a brand unless you know who you’re aiming to reach. You must know who your target audience is in order to cater to their specific needs. 

The more specific you are, the better! You can begin building your consumers’ profiles once you know their age, gender, location, education, and income level. This information helps you target your audience and ensure that your brand is targeting the people who will benefit most from your services, products, or content. 

2. Creating a Brand Story

No matter your experience with public relations, you must be comfortable banking on your unique selling in comparison to your competition. Your USP includes your products, services, and any other benefits that only you can offer. You can communicate your USP in many different ways, but one of the best ways is by telling a story. 

Once you tell a story, you’re setting your brand image apart for any competitors since it highlights your personality. Find the keywords that relate to your business and know what you want to highlight in your story. Experiment with ways to tell customers your brand story and make sure that it’s both engaging and appealing. 

3. Developing Your Brand’s Assets

Any company brand needs to create visual assets that’ll make their brand really stand out. Brand assets include your logo, color scheme, and tagline. They also help your brand get noticed by the right target audience.

Make sure that your visual assets that make up your brand’s identity is clear and stands out. It’s important to invest money and time to make incredible visuals to clearly represent your brand’s values. The best marketing tips remind us to have brand assets that help clearly get a message across all channels

4. Utilizing Social Networks

In order for your brand image to stick, you must incorporate everything visible to your target audience. That includes your business cards, website, and social media platforms. Your brand needs to be visible wherever your target audience is and working with an agency can also help with that. 

Social media is especially great for small business owners because it isn’t just a marketing tool. It’s a place for you to be more accessible to your customer base. incorporate your brand both online and offline to show your consistency and increase your overall brand awareness.

5. Working With Influencers

You should work with influencers, especially a micro-influencer, for quick ways to build and promote your brand. Micro-influencers have established to their audiences that they are a reputable source of information in their particular niche. People are more likely to buy a service or product recommended by an influencer they follow. 

The key is to find influencers within your niche to collaborate with. The best influencers are those that your customers already recognize or invest in. This will make introducing your brand to them much for the influencer.

Get Your Brand Image In Order Today!

Building your brand image is no easy feat! You don’t want to make any careless mistakes by forgetting to follow these tips. These are the low-hanging fruits of your success so prepare your business by improving your process today.