69% of Americans prefer to shop locally.
While Americans believe in supporting small businesses, they’re also looking for the best deal. If you want consumers to take a chance on your brand, building a local following is an essential first step.
Without making your presence known locally, your brand may just get lost in the noise of other online services or products.
So, how will you know when it’s time to invest in local marketing services? Keep reading to learn more!
Signs That Your Business Needs Local Marketing Services
Wherever you’re at in your business, it’s important to market your business locally.
Here’s how you know it’s time to invest in a local marketing agency:
Your Audience is Lacking
If you’re not attracting as many clients or customers as you’d like to, it’s time to go back to basics.
Start focusing on your community to form an audience. By focusing on your community, you can focus on marketing efforts that specifically target your location.
Knowing the exact location you’re marketing your brand for will help you hone in on a strategy that will apply only to locals. For example, if you sell candles in Northern Michigan, add slogans that are relevant to the great lakes to the candles.
Or, add mitten logos to the candles. If you know that locals take pride in the lakes and that mitten logos are trendy, you can use that to your advantage. As time goes on, you can market to other consumers in Michigan or even consider making logos for other states.
Before you can expand, you’ll need to gain a strong following based on your location, which is where local business marketing services will prove useful.
You’re Not Noticing Brand Loyalty
If you’re not experiencing brand loyalty from local consumers, start implementing local marketing ideas.
Your community may not be aware that you’re in business, so to let everyone know they should buy your product, start getting involved with the community. Start attending shows and expos and try to get your product in other local stores.
You Don’t Have a Strong Online Presence
While it’s important to make a name for yourself locally, your online presence is still important.
In addition to being active in the community, start making an effort to rank for your area. Use keywords and content that will make your business show up for locals who are Googling your specific product or service. A local digital marketing service can help you achieve this.
Also, don’t be afraid to take your business to social media. Many consumers like to research a store or service before spending their money, so keep consumers updated on sales, promotions, or new products.
Are You Ready To Boost Your Small Business Marketing Efforts?
It can be hard to get your business off the ground as a small business.
This is why local marketing services are essential for growth. If you found this article helpful, check out our other small business articles!