It’s official: Google has just announced Google Buzz, its newest push into the social media foray. This confirms earlier reports of Gmail integrating a social status feature.
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc?
I just finished reading an article in Business week claiming that Microsoft has come to terms with Apple and Bing will become the search engine on the iPhone (most likely OS 4.0 release). A deal with Verizon last summer made Bing the default search engine on most Verizon (non-Android) phones. In my opinion this is HUGE and a clear signal of Microsoft’s intentions.
The minute you get a big head is the same minute that reality smacks you and you realize that you aren’t as cool as you think you are. So self-adulation is something I try to stay away from. But self promotion? That’s a whole different story.
Whether you’re part of the SEO industry or you’re a small business owner, I’d ask you to remember to place common sense at the top of your marketing strategy arsenal. Stop thinking about what will benefit you or your rankings and start asking yourself in all honesty if a tactic is going to benefit your users. If the answer is no, you need to move on to a new idea.
