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With a bit of detective work, you can spot domains that send you useless and irrelevant search traffic. And occasionally, you can nab a bad guy, like the dude we nicknamed Ivan the Terrible. He tried to rip us off for over 10,000 fraudulent clicks. This is how we caught him.
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"ONO, Options Not Obligations" explores changing your mindset to live with an options-oriented outlook rather than just an overwhelming obligation to become a rich entrepreneur and provider. Living as a "family first entrepreneur" requires a commitment to overarching change while working past the fear of not having enough money to live the kind of life you want.
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You simply can't know what is in someone else's mind. Ever. That revelation turned into a key rule of negotiating for me: Never anticipate what the other side is thinking. Go into every negotiating situation with an open mind and listen to what the other party is saying.
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As a high school student, Matt Mullenweg worked on open-source software projects in his bedroom. Seven years later, he still does most of his work from home. Mullenweg, 25, is the founder of Automattic, the company behind the open-source blogging tool WordPress and a handful of other software projects.
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There are thousands of potential improvements to choose from. You need to prioritize these based on the level of impact that improvement can have and the resources available to execute them. If you don't have a copywriter available at the moment, you shouldn't focus on copy changes even if it would be the most impactful. That's just common sense, but to many it catches them like a deer in headlights.
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Businesses have become the source of way too much stress for their owners, employees, stakeholders and clients. What works for the long term are the basics that have always worked. They are classic. And classic is classic for a reason.
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Rather than issuing a monthly bill, On Deck automatically deducts small payments every day directly from a borrower's checking account. For instance, one client received a loan from On Deck for $15,000 at a quoted 21 percent interest rate. Five days a week, On Deck debits $71.48 from the company's checking account.
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A smart business owner is constantly researching ways to trim your overhead costs to make sure their business is as profitable as possible. Make sure you're at the top of your game by implementing and taking advantage of all the free and low-cost options there are out there for small business owners.
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Social media is not Twitter. Social media is you connecting with your customers to tell your story. It's how small businesses can market their companies on the Web, not only effectively, but for free. Every small business has a unique story. If you want to successfully market and grow your business, focus on telling yours.
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Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand.
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Working harder doesn't fix a broken business model. It just prolongs the agony. This kind of delusional thinking, I believe, explains why some 70% of small businesses go broke before their 10th anniversary.
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Take your cliche warranty or satisfaction guarantee and make it remarkable. Brikolor, a Swedish furniture company, guarantees its furniture for 300 years. Calling it a "lifetime warranty" wouldn't have been worth telling anyone about, but a 300-year warranty is unique (even though it's basically the same thing).
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As consumers, we used to suck it up and take it when we were using ... products and services created, managed and hosted by others. Today, we are almost drunk with the power we have to make or break a company by what we blog, tweet, Facebook, and more. So what are companies to do when the entire landscape of customer input and feedback mechanisms has gone haywire? Here are some thoughts about this new feedback frenzy that can send a company reeling from the impact of input.
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You may want to go take a look at your Google Local Business Listing to verify it still exists and is sending people to the right Web site. It seems that due to what Google is calling an "algorithm change" many Google business listings are being merged with other companies located in the same building or with competitors who work nearby. Broken down, that means customers looking for you may actually be sent to the Web site of your competitor instead. Its great fun and just the latest in Google Map hiccups.
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For some of us introverts, events like this are worse than a root canal. As I plot my strategies for the next conference, I'm sharing what I've already learned at other conferences or "big room" gatherings and what I've heard from some of my friends.
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Whether you are looking for music to open your podcast, images to spice up your blog post, or video and text content for your site, these 30 sources can help you find the free content you need.
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Viral marketing has become a hip, low-cost way to reach a lot of people very quickly -- with little effort. But as marketers, including giants such as Anheuser-Busch, Coca-Cola, and Procter & Gamble, slash ad budgets, "viral" needs to mean more than "free" and "fueled by prayer." Making an idea contagious isn't a mysterious marketing art. It boils down to a couple of simple rules.
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A well written and researched post by Tony Adam on why your online reputation matters.
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This is how I've grown my business past the point of my competitors being able to keep up. I'm just simply able to out work them because I have more man hours to play with.
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Okay, so say you’re a small business looking for search on a dime. You have your domain, your hosting is squared away, you have a few pages of content up and you’re finally ready to attract the world (or at least your city) to your Web site. Being small means you need to be smarter. It’s about doing all the little things that will pack the big rewards. Where do you start?
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In case you were wondering...
What is Small Business Brief?
Since January of 2004 we've been providing a daily digest of the best small business articles for our audience. Then near the end of 2007 we found software that would allow our visitors to participate in the process by submitting and voting on the best stories.
Other than visiting every day, is there a way to stay current with the stories here?
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Why isn't there a "Recently Submitted" page like the other voting sites so we can vote on every submission?
You have better things to do than waste your time voting on mediocre articles.
Our editors pre-screen every submission so you can read and vote on the very best without all the messy digging.
The site is kinda ugly.
Except for our puppy up top, we agree, the site is ugly. It operates under our "Ugly, but good!" creed.
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And this is the sister of Search Engine Guide, the best place to learn about search marketing.
