David Wallace provides an impressive and informative look at what is appropriate when submitting articles to social media sites. He explains proper title, description and category selection etiquette, giving clear examples and elucidating on why these things are important. read more »
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One of the benefits to spending time on Twitter is that it's a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here's some tips to help get you started meeting new friends on Twitter! read more »
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I am a little dumbfounded by the lack of participation of high tech companies who have shaped what the Internet is today. Single Donations are good. Helping Charities grow their online business online by offering free or discounted advertising and/or services are better. read more »
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The Bureau of Economic Analysis says we had a little over half a percent growth for the first quarter of 2008. The U.S. economy is actually growing, not moving backward into negative territory. In other words, no recession. read more »
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I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test. That's because, for most Adwords advertisers, they are doing split testing all wrong. read more »
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Can you believe that the number of items in your list could affect the popularity of your articles? This interesting article from "the GoogleCache" provides evidence that 7 is the sweet spot for the length of an effective list. read more »
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I like to think of myself as a loyal customer. If I find a good product or service, I'll evangelize it to death to anybody I know. While I've been happy with DirecTV for many years, over the past few months they are not showing me any love. In fact, I feel like I'm "old news" to them and I can be tossed in favor of someone new. For the first read more »
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If you break the customer's trust, its very difficult to mend that rift. A few have done this, but more have disappeared into obscurity. The smaller the company, the more damaging taking the "lets build a fake review" strategy can be. read more »
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A list of popular small business forum threads including Small Business Marketing Unleashed session notes, pagerank update, migrating asp to php, CakePHP SEO, Sphinn.com, Google t.v. advertising, press release, website content. read more »
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An incredibly thorough article examining the value of a top Google ranking to your business. read more »
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Yesterday I wrote about the problem of blogger inferiority complex and how often as bloggers we can limit our potential by defining ourselves negatively. Today I want to get a little more constructive and suggest a remedy for this common problem. In doing so I want to help those of us who struggle with a negative self view to make a mind-shift in read more »
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There are many different ways to promote your blog. But in my opinion, these seven are by far the most effective. read more »
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As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th read more »
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Jackie Baker launches a new weekly column at Search Engine Guide. Her weekly site clinic feature will feature a specific online business and will offer up advice on how they can improve their web site. read more »
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With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. I'm guilty of tunnel vision myself. After all, social media is far more fun to talk about than title tags, keyword selection and canonical issues. That said, sometimes the best way to give your site a boo read more »
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There are two kinds of duplicate content: content that is duplicated on multiple websites and content that is duplicated on multiple pages of a single site. I believe the search engines treat each differently and, of course, there may be different standards applied to duplicate content within each of these two main differentiations, depending on t read more »
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Don't be cheap when it comes to hiring a copywriter and creating good content for your site. You can't afford to have a dull site or one lacking credibility if you want to attract links, build brand and drive targeted traffic. read more »
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Recently, I had an epiphany, and realized that there is a lot you can learn about link building from the TV show Friends. I'm sure you're asking, "What exactly does a TV show have to do with search engine marketing?" Well, a lot more than you might think. read more »
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Jeff Quipp writes, "Ever wonder why some Digg submissions go hot at 25, while others don’t at 270+? Same with Stumbleupon … why do some posts do exceptionally well while others with similar numbers of thumbs ups get substantially less traffic? One word … TRUST!" read more »