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Old 15th November 2006, 07:29 PM   #1
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Default How Local Search And SEM Relates - And How It Doesn't

Authored by: Paul Jahn

Full Text: http://www.searchengineguide.com/jahn/008814.html

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There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that.

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Old 16th November 2006, 12:30 AM   #2

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Default Local Online Channels

I just read the article and it mentioned that "there are so many other channels out there for local consumers to find you online". I'm aware to a degree, a number of offline channels but besides inclusion in online yellow pages and the use of search engines that have a local offering I'm not aware of any others. If anyone has any thought's, I'd appreciate it.
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Old 16th November 2006, 02:31 PM   #3
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Links from the local Chamber of Commerce / Downtown Development Association / Merchant's Association web site (if you're a member of any of these and they have a site)

Listings on community bulletin board sites

Articles about you (or written by you) published in the local print media (newspaper/magazine) that are also included in their online edition

Stories/interviews on local radio/TV stations that get archived on their web sites

Links from complimentary local businesses who recommend you to their customers (they have a shoe store, you sell socks; they sell small electronics, you sell batteries; you run an elegant tea room, they're a nearby B&B, etc.)

Just a few ideas to get the ball rolling...


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Old 16th November 2006, 04:20 PM   #4
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Originally Posted by learningone View Post
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Old 18th November 2006, 12:45 PM   #5
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Welcome to the forum, Learningone!

In addition to what Torka has mentioned, many of these other channels can tie in with search engines themselves.

A few examples are mentioned in the article, but auto repair could be a good one. If you do a Google search for auto repair in your nearest metro area, you might find results from CitySearch, InsiderPages, Judy's Book, SuperPages, Yahoo Local, etc... Most of these places can show narrative business information, maps, user review/ratings, or a combination, which can be great for bringing to-your-door traffic if they are proactive about it.

These could come from either the organic, paid, or up to three local results presented in the search results page.

Hope this helps,


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