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Old 27th May 2019, 08:43 AM   #1
MBA Trainer
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Join Date: Nov 2013
Posts: 198
Default Writing News Letters

What are the basic rules for writing Newsletters? In how many ways you can write a news letter ?

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Old 14th June 2019, 05:52 PM   #2
Market2All
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Join Date: Aug 2013
Location: British Columbia
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Default Re. Writing News Letters

You get about 6 seconds to get your point across in email these days. Some good rules are:
  • Write an enticing subject line about 60 characters long
  • Add personalization
  • Start with a featured item with full-width image, short copy and button (no text link) - the V-shape
  • Link the button to your website's landing page
  • Continue with a 2- or 3-column news block, with image/short text/button
  • Maybe finish with a testimonial or a final news item
  • Don't sell, sell, sell everything give something useful and free
  • Schedule to be delivered at the same time across all time zones

And be consistent in your schedule, don't do monthly for three, take a break for six, do one, take a break... stay on track.

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