Originally Posted by Logan
My customers would be more confused if I used industry terminology to describe my services. That doesn't mean that the type of services are not being provided. To me its just a matter of that I (and others) don't use industry jargon to communicate services to our customers who are not part of the seo industry.
My question is what's the difference between "Content is king" (pre 1998) vs "Link baiting" (2006)?
First: Amen brother!
Next: This makes me think of a few different points and I'll try to organize them.
My stepfather is one of the greatest marketers of all time. His name is Henry Cowen and way back in the 60's he built one of the most well known sales machines of our time - Publisher's Clearinghouse.
Do you know how he did it? With a sales letter. I don't know who gets the credit for the online long letter, but Henry Cowen was the first one to do it offline, and it's been copied ever since
And a lot of young, new marketers are going to believe that the long-letter which has gotten so much hype is a new phenomenon and they're going to say "Hmm, I wonder if this would work offline". Just wait, I'm looking forward to the post-campaign press releases from Chiat Day or Gray saying how they were able to apply this online success offline and make a million bucks.
One who's had enough sleep, caffeine and other sustaining necessities would say: "everything old is new again".
One who fits the more common mold would say: "If you put 1000 monkeys at a 1000 typewriters for 1000 years..."
Here's the thing that I think is pretty smart about the new term for an old concept. "Content is king!" is not sexy. "Link Bait" is sexy.
These guys have very smartly, invented (or appropriated) the term for the need. And by so doing, and by the extent to which they themselves
are talking about it they are amplifying the perception of need.
So the beauty of this campaign, apparent in this article, is it actually loses even more sex appeal on further de-construction.
These guys are really just pimping a new box for the same detergent.
. Consider (and I'm now showing my age) "Hey, where can I get a Tickle Me Elmo"? What's that, it's only available at Toys-R-Us? Let me look in the phone book and find the nearest Toys-R-Us
store. The toy du jour fades, the brand reinforcement remains.
The new question is, "Hey, where can I get some great link bait"? Oh, what's that you say, there's only one SEO on the planet who has it itemized on their web site...
... Let's give old Rand a call.
I love it. It just proves - the internet is merely a fast new medium for what?
Marketing. Not Pay-per-click
Marketing. Not Viral
Marketing. Just good, ol' fashioned, tried and true - Marketing.
I love it!