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Old 25th September 2006, 02:14 PM   #1
thejenn
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Default Signs You Need to Switch SEO Providers - They Stop Talking to You

Authored by: Andy Beal

Full Text: http://www.searchengineguide.com/bea.../0925_ab1.html

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When you start working with a search engine marketing firm, most will be forthcoming with their strategy and tactics for improving your natural search engine listings. But what should you do, if the firm stops providing you with a clear outline of the steps they are taking on your behalf?

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Old 26th September 2006, 04:11 AM   #2
A.N.Onym
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Now read the article from the point of view of a SEO

Sure, I can tell the client what I am doing, but I am not telling what exactly I am doing or tips on how to do it, because that'd be another service.

Then again, of a SEO does communicate with a client, then there's no problem at all.

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Old 26th September 2006, 11:14 AM   #3
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I have no problem letting clients know exactly what we are doing and why we are doing it.

SEO is not rocket science. The service that clients are paying for is effective keyword research and then the art of making sure those keywords are properly represented throughout the site in a way that increases their search visibility, but at the same time does not neglect conversions. That is easier said then done and really requires time and talent. This is something that clients are willing to pay for and I have actually discovered that the more you reveal (and document), the more value they place on your services. Keep them in the dark and they will question the value.

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Old 11th October 2006, 09:05 AM   #4
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I don't understand it. I hire an SEO firm to get me results. I don't have to hear how they do what they do...I've hired them to produce results, so just get me the result...

If they don't get me the results I'll go somewhere else, but I don't care "how" they do their job. I hired them so I don't have to worry about it.

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Old 25th April 2007, 09:21 AM   #5
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Default What's a good policy?

Okay, so let's say you're the SEO and you've run into the problem where there really isn't a whole lot more that can be done for the client other than some dramatic changes to their site or content. There could be a million other reasons too. What should the SEO do and/or say to the client? What should be a next step, and better yet what's a good policy to have in place should that scenario arise.

Realistically, an SEO is bound to run into one or two that's not going to produce good results....right?

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Old 26th April 2007, 09:48 AM   #6
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Put together a good sales presentation suggesting the dramatic changes to their site or content and see what happens. If they really want to see god results and have the budget to make the changes, they will very likely approve your suggestions.

There have been a few instances where we have had to completely redesign a site for one reason or another.

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Old 26th April 2007, 02:28 PM   #7
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That was a good one. Thank you for sharing.

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