Does Marketing Create Needs?

[aakpc_06]

respected sir

i had question that :
Do the marketers really creates the needs?
reply me soon.

Thanking you sir,

[vangogh]

I suppose it could, but I tend to think the need comes first. A good general way to start a business is to identify a need and then offer a solution to that need. Your marketing efforts would be getting the word out that you can solve that need and why you can do it better than anyone else.

Of course many businesses have started by identifying a need most of us didn't know we had and in a sense created that need.

[pete]

Marketing creates the perception of needs.

How many times have you gone into a store and left with more than you intended to buy?

And didn't those free-standing displays and the end-caps at the ends of the ailses offer goods that suddenly you just had to have?

And you probably never even knew thy made ortable 4 foot diameter fans, let alone that you needed one, until you went into Costco or Sam's Club and saw them. The discount clubs would probably go out of business if people only bought what was on their shopping lists when they went in the doors.

These are just common, everyday examples, but the same is true throughout sales organizations. They create "need" where none exists.

[vangogh]

Good points Pete. Marketing definitely does create the perception of a need and in so doing helps sell products and services.

I think if there is a true need that is already known it makes marketing that need easier since you don't need to convince potential buyers of the need itself. However you can certainly try to convince them of the need.

I think more often though, marketing taps into a need we are likely to have and then tries to convince us why a given product or service will fill that need.

[Alta]

hmmm I guess it would but id say marketing tells the person with the need where and how he can full fill it.

[LimCS]

Yes and no. I'd suppose this is almost the same with the ever-lasting debate of economics, on whether supply creates demand ( aka, in your context, marketing create needs ) or the other way around.

[mkt_lad]

Greetings.

I was reading this topic and had a question, how can marketing come to create needs? i mean examples. Just wondering.

thanks for your time

[vangogh]

mkt_lad I think marketing can create needs by associating something with another need you might have.

An example might be anything that tries to convince you you need something in order to find a mate. It's a basic human desire to attract a mate, but do you really need to smell a certain way or look a certain way to find that special someone.

Ok you may want to look and smell nice, but there are products that will convince you of the need to look and smell a very specific way in order to attract someone. Maybe they tell you if there's no hope unless you smell exactly like pineapple mango since all their beautiful models smell like pineapple mango and they're always attracting someone.

Tying a product into another basic need helps create a perceived need for that specific product. You might argue that they are using an already exising need, but I think they are in a sense creating a new need.

[JWDesignCenter]

I responded to a similar debate on the other forum, but i'll go into it here too...

Marketing does not create a need.. it provides the solution to a need that was already present.. they just may not have known about it yet. For example....lets say you've been working all day, you're tired, you skipped lunch but you're not hungry... you come home, sit down and put your feet up and turn on the tube. A commercial comes on... mmm you're indundated with pictures of fresh ingredients, combined with a low cost, served at a fast pace...suddenly you're hungry. The commercial served as a reminder to a need you'd forgotten about. There are tons of other examples, but this one was quickest...marketing is about getting the info out there and solving their needs...

ok, i'm rambling now.. just wanted to ad my two cents.

[Dale King]

"Effective" marketing creates DESIRE!

You may not necessarily NEED the product or service being offered, but if the marketing is effective enough - you will WANT the product or service being offered - and that's even more powerful!

Remember, most people make purchases based on emotion - and then justify that purchase with logic later on.

Dale King