Originally Posted by Intuz
App marketing can be done using social media, CPI campaigns and LinkBuilding.
The more links you have from authoritative websites or forums, the more visibility you can gain on Google Play.
Good ratings and positive feedback from users increase trustworthiness of the app.
You can also opt for some great advertisement campaigns in form of CPI (Cost Per Install) to leverage the vast pool of visitors that download your app through ad campaigns.
Where i am going to do CPI(Cost Per Install). Kindly explain briefly