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Old 18th November 2016, 09:56 AM   #1
justanE'neur
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Question What's The One Thing That Is Difficult For You When It Comes To Copywriting ?

A few of my clients have asked me if I offer copywriting service,I am not offering the service yet.All those who asked me if I offer copywriting were ready to hire someone for it but I am curious to know what challenges did entrepreneurs who did not hire any copywriters and did it themselves faced when it came to copywriting and are still facing from time to time.

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Old 21st November 2016, 01:21 AM   #2
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Smile Copywriters

Copywriters may not be the most obvious people in the world; they are frequently hidden behind computer screens, books, and their own brainstorming sessions. So, when their clients get something they read and realize they didn’t want, it’s easy for the client to totally overlook the (real) chance that some of the fault could be a lack of direction from said client.

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Old 15th December 2016, 03:04 AM   #3
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If you don't mind guys can you explain in details, what's the real function of a copywriter? Thank You.

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Old 19th January 2017, 12:54 PM   #4
SARubin
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Quote:
Originally Posted by justanE'neur View Post
A few of my clients have asked me if I offer copywriting service,I am not offering the service yet.All those who asked me if I offer copywriting were ready to hire someone for it but I am curious to know what challenges did entrepreneurs who did not hire any copywriters and did it themselves faced when it came to copywriting and are still facing from time to time.
I've been doing this for a lot of years. And one thing I (and many other copywriters I know) still have to look out for is "falling in love with our own words."

What I mean is... Sometimes I'll write an ad that I think is great. It has a bunch of powerful words, and the structure of the piece looks like a winner. I may even give myself a "pat on the back" because of how brilliant I am.
But when I go back a couple days later, and re-read it, I realize it's crap and it wouldn't convince me to buy anything!

So, I've learned to always put my copy down for a couple days, and then re-read it with fresh eyes, before submitting it to a client.

In conclusion; the main piece of advice I'd offer any entrepreneur is... You're writing copy to sell something to OTHER people. Bad copy makes you look smart - Good copy makes your customer feel smart.

So unless you plan on buying 100% of your own product... don't fall in love with your own words.

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Old 20th January 2017, 07:43 AM   #5
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Default Don't Know What They Want

The biggest hurdle I have faced over the years is the client not actually knowing what they want, they only realise what they want when the work comes back to them! After you've carried out all that labour, they finally realise they want something different and the worst part of that, you can't now deliver it!

How I avoid this is by scheduling an interview and go over the ideas for the writing required and outline some ideas, I then send this and request a signature and confirmation before I start copywriting.

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Old 21st June 2017, 03:59 AM   #6
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My biggest hurdle is putting myself is the mindset of the buyer, which is the one of the 1st things a copywriter should do.

When you're writing copy, you think about the features because that's the information that you have. But your reader doesn't care about that. Your reader wants you to solve their problems. And by nature, we're often limited by our own personal experience.

But once I put myself in the right head space and I can empathize with the reader, I find it easier to write good copy.

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