In my opinion, all B2C are experiencing great success on Instagram but B2B companies still have no engagement on Instagram. But do remember one thing that people do business with people not with other small businesses. So, keeping in mind this thought, I think you should follow below strategies to promote B2B business on Instagram:
1. Display Company Vision & Culture : Displaying your company vision and culture will allows you to connect with the target audience effectively. If this is done correctly, more and more people will connect to your company within a certain keyword.
2. Employee Engagement - Appreciate your employee's hard work that put in to make your company more better and stronger. This will be of great help to derive more visits.
3. Company History - Try to share about the company history so that more and more people will know about your company.
4. Thought Leadership -After sharing about your company vision, culture, and history, now it is the time for sharing thoughts provoking from your conferences or conduct 15 seconds of interview of your employee for better engagement.
Hope these tips helps you.