In my discussions with many small business owners over the years I've always suggested email marketing as an affordable and semi automated way to market. More often than not I get a response that eludes to the fact that most small business owners just don't understand how to do it. Furthermore, they see it as a spammy pain in the butt. And yes in the past it's been that, but if done properly email marketing is the best digital marketing tactic period.
In my last podcast session I answer the question what is email marketing
? and spoke about the 3 things any email marketing strategy should focus on doing, as well as a few strategies to implement and what they require.
Have a listen and let me know what you think.