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View Poll Results: Which subtitle is better?
"How to Show Company's Value and Make Your Products Irresistible. 0 0%
"Using Your Company's Story to Show Value and Make Your Products Irresistible." 0 0%
Voters: 0. You may not vote on this poll

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Old 1st April 2016, 02:08 PM   #1
gregorydiehl
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Join Date: Mar 2016
Location: Vilcabamba, Ecuador
Posts: 5

Default Need Help Refining My Subtitle For Book On Branding And Sales.

I used Pickfu to poll 50 random people on which subtitle would work better: https://www.pickfu.com/09X7KC
How to Show Your Company's Value and Make People Want to Buy from You
How to Tell Your Company’s Story and Make Your Products Irresistible
#2 got 60% of the votes. Not a huge margin, but some interesting comments. People liked the verb "show" in the first one better, but "story" and "irresistible" in the second.

So maybe I should combine them into something like:

"How to Show Company's Value and Make Your Products Irresistible."

or

"Using Your Company's Story to Show Value and Make Your Products Irresistible."

What do y'all think?

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Old 14th January 2017, 11:31 PM   #2
GlennAlan
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Join Date: Jan 2017
Posts: 9
Default What my Copywriting Mentors Taught ME about Testing Your Headlines

Hi Gregory,

Dunno why none of the copywriting gurus SHARES this tidbit.

But I've paid copywriting mentors SIX FIGURES
and got some inside info.

A - IF you polled 50 people at Random INSIDE the same industry niche
And got 2 titles that both got 60% - you did good.

B - However.

IF your 50 random folks are Really Random.

Then their OPINIONS don't count.

WHY?

Because YOU want to sell your books to folks ALREADY buying similar
titles.

And the Random people are NOT your prospects.

GET IT?

They Opinions don't Count.

Glenn

P.S. - I am running a BRIBE Test at this forum - now.

That might SEEM to break that rule.

But my book is going to be sold to 3 overlapping niches. (And everyone on the forum Has bought stuff in 1 or all 3 niches.)

a - People who want to make extra moolah

b - Dating and Flirt niche

c - Self improvement niche

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