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Old 21st January 2016, 12:37 AM   #21
Slychris
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Use social media. Itís free, easy to get started and offers a massive network of potential customers. The hard part is increasing your followers without wasting your precious time. Make sure you focus on value over volume. Identify the social channels that reach your customers best Ė including Facebook, Twitter, Pinterest, Instagram, LinkedIn.

Network. Iím a huge fan of networking. I donít think there is any better way to build a business than to get out there, shake some hands, and get to know people. Networking requires a time commitment and it doesnít provide instant gratification, but a strong network is one of the greatest assets any business person can have.

Ask for referrals. Donít be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you arenít asking for them, you are missing opportunities.

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Old 2nd February 2016, 12:13 AM   #22
CodyDeegan
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Social media truly is an amazing tool in making business endeavors more prominent but in using social media, you have to know if it is the right platform and to determine if it is the right platform is if your market is frequent on that channel.

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Old 25th February 2016, 02:39 AM   #23
JenniferMackey
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Once you nail down the answers to those questions you'll have a better idea of which advertising media and strategies are likely to work best. Then you can test them.

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Old 8th March 2016, 08:44 PM   #24
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Develop a marketing strategy before you go diving into the never ending world of tactics. Set some goals, set some objectives, research your customers and know who they are, develop a budget, and execute on your strategy.

Once you have that in place the tactics you use should be inline with achieving your objectives. Please please please, for your own sanity and to save hours and dollars, plan first and stick to your plan for an extended period of time (6 months or more).

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Old 10th March 2016, 01:58 AM   #25
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I agree with you Mattrocco, everything should be in place first before pressing unto the world the strategies that you have in mind.

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Old 5th June 2016, 11:24 AM   #26
maidinamarillo2
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If you do have a website for your business then go create Google business listing and then optimize it for google local search.

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Old 9th June 2016, 11:14 AM   #27
ana-inspired
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Hi Logan,

Apart from the email marketing that you mention you could try social media if you haven't done so yet.

The possibilities are endless and since I work for a self-service marketing platform that helps small and medium business build their brand I would like to invite you to have a look at selfservice.marketing.

Let me know your thoughts and I hope that it helps you generating some fresh ideas.

Good luck!

Ana

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Old 14th June 2016, 01:04 AM   #28
paulaugust
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Create one website and start doing its promotion with the help sem and also concentrate on smo and seo where you have chances of getting new clients to your coffee niche

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Old 20th July 2016, 08:00 AM   #29
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If you are a local business, I would also recommend SMS marketing. First off, do note that anti-spam laws are pretty tight with SMS and so you will need your customers to have explicitly opted-in. But if you take that out of the way, SMS marketing should work much better than email for your audience.

What is the "peak" time for your customers? Around 3-4 PM? Perhaps time your SMS for around 2.30 PM with a discount coupon. Nearly 90% of SMS messages are read within the first 3 minutes so this is a pretty damn clear way to reach out.

As a way of experience, I run my own multi-channel marketing system and have experience dealing with clients who want to reach out via SMS, email, voice, fax and even postcards!

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Old 22nd August 2016, 11:32 AM   #30
Chris Wonders
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I recommend heading over to Staples to purchase new office supplies like paper, flyers, brochures, and other items that can be personalized and distributed to potential customers.

My team went through a direct mail and flyer campaign that saw us mail/hand out hundreds of branded flyers to local businesses we were interested in partnering with. We saw a 30% return on our investment, which was great since Staples offers office products that are super cheap!

In another marketing campaign, we bought pens, pencils, and notebooks from Staples and had our names inscribed on each item.

When we handed these out at the local fair, we saw great responses from people who appreciated the free gifts.

Check out staples dot com to see what they have and let me know if you end up participating in these ideas!

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