Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 21st June 2014, 03:23 PM   #1
lomey
Member
 

Join Date: Jan 2014
Posts: 78
Thumbs up Best Bounce Rate Control

what could be considered as best and complete approach for decreasing bounce rate?
this factor seems to increase business by 23% of the present status!!

__________________
web design firm Mumbai
blog
lomey is offline   Reply With Quote
Register or log in to remove this ad.
Old 21st June 2014, 04:54 PM   #2
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 4,101

Search Engine Guide Blogger

Default

A high bounce rate isn't necessarily an indicator of a problem. It might just mean people have found what they're looking for right away, then moved on.

It can also appear in some analytics packages with a site using a third-party hosted shopping cart. Visitors land on the product page, decide to buy and click through to the shopping cart. But because the shopping cart is on another domain, the analytics software interprets this as a "bounce."

So the first thing is to analyze the reason for the bounces to see if they really indicate a problem. Otherwise you could be wasting your time trying to "fix" something that isn't broken.

Assuming you've decided the bounce rate is indicative of a problem, there are generally two reasons why people leave a page:
  1. The page doesn't have whatever it is the visitors are looking for, and overall the site appears to be low quality (such that they doubt exploring the site further will reveal whatever it is they're seeking).
  2. There is no strong call to action on the page letting them know what their next action should be.

So the way to fix it is:
  • Make sure each page is truly high quality.
  • Don't optimize pages for marginally relevant search terms. If the page isn't the best page on your site for that term, don't optimize the page for the term.
  • Decide what you want your visitors to do next when they finish viewing each page, and inlcude a strong, highly-visible call to action on each page directing them to that desired action.
  • Make your site overall as user-friendly, attractive and high-quality as it can be, so visitors are enticed and inspired into digging deeper.

My

--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote
Old 22nd June 2014, 01:11 PM   #3
danieldd
Member
 

Join Date: Oct 2013
Location: London, UK
Posts: 73
Send a message via Skype™ to danieldd
Default

In addition to the thorough answer of Torka, I'd like to say:
- check your referral traffic, as if your site is linked from an irrelevant source, or with a misleading anchor text, your website's visitors might be mislead.
- Also, image search traffic is another common reason for a high bounce rate: people search for an image, click on yours, but there is no other action to follow, which is why they leave and increase your BR.

My one cent as well, hope it helps

__________________
Star Domestic Cleaners
visit danieldd's homepage!
danieldd is offline   Reply With Quote
Old 24th June 2014, 12:55 AM   #4
alexfernandes
Senior Member
 

Join Date: Apr 2014
Posts: 108
Default

Here are some tips to decrease bounce rate :

1. Prevent Pop-ups as they rattle user experience.
2. Poor Website Design can also be a culprit. I am talking about website content that should not only be attractive but understandable too.
3. Improve your website speed i.e. loading speed.
4. Make your website mobile friendly.
5. External links should get opened in a new window
6. Splitting of lengthy posts.

alexfernandes is offline   Reply With Quote
Old 24th June 2014, 05:22 AM   #5
mindstreak
VIP Contributor
 
mindstreak's Avatar
 

Join Date: Mar 2014
Location: india
Posts: 170
Default

Have a good landing page and navigation system.
Use attractive and catchy content relevant to the business.
Introduce some pictures into the page.
Use any business or product or corporate video so that the visitors stays in a little longer.
Never use any pop up ads as this would be annoying for the visitors.

__________________
employment lawyers in nj
mindstreak is offline   Reply With Quote
Old 25th June 2014, 06:15 AM   #6
lomey
Member
 

Join Date: Jan 2014
Posts: 78
Thumbs up

Quote:
Originally Posted by torka View Post
So the way to fix it is:
  • Make sure each page is truly high quality.
  • Don't optimize pages for marginally relevant search terms. If the page isn't the best page on your site for that term, don't optimize the page for the term.
  • Decide what you want your visitors to do next when they finish viewing each page, and inlcude a strong, highly-visible call to action on each page directing them to that desired action.
  • Make your site overall as user-friendly, attractive and high-quality as it can be, so visitors are enticed and inspired into digging deeper.
should i go for adding value added videos? is video better way to hold your user?

__________________
web design firm Mumbai
blog
lomey is offline   Reply With Quote
Old 25th June 2014, 08:40 AM   #7
danieldd
Member
 

Join Date: Oct 2013
Location: London, UK
Posts: 73
Send a message via Skype™ to danieldd
Default

adding a video won't reduce the bounce rate. It may only increase the average time spent on the page, but it won't guarantee the visitor will click on another page.

danieldd is offline   Reply With Quote
Old 26th June 2014, 01:57 AM   #8
allenwillton
Member
 

Join Date: Jun 2014
Posts: 10
Default

Quote:
Originally Posted by lomey View Post
should i go for adding value added videos? is video better way to hold your user?
Video can reduce your bounce rate because visitors have an incentive to stay and interact with your website. By clicking the play button of video, they are committing to staying on your website for at least the next minute, but it depends on your video. It should be an informative, interactive. So it will help you.

allenwillton is offline   Reply With Quote
Old 27th June 2014, 12:49 AM   #9
Johnbolton
VIP Contributor
 

Join Date: Mar 2014
Location: Australia
Posts: 227

Default

Quote:
Originally Posted by torka View Post
A high bounce rate isn't necessarily an indicator of a problem. It might just mean people have found what they're looking for right away, then moved on.

It can also appear in some analytics packages with a site using a third-party hosted shopping cart. Visitors land on the product page, decide to buy and click through to the shopping cart. But because the shopping cart is on another domain, the analytics software interprets this as a "bounce."

So the first thing is to analyze the reason for the bounces to see if they really indicate a problem. Otherwise you could be wasting your time trying to "fix" something that isn't broken.

Assuming you've decided the bounce rate is indicative of a problem, there are generally two reasons why people leave a page:
  1. The page doesn't have whatever it is the visitors are looking for, and overall the site appears to be low quality (such that they doubt exploring the site further will reveal whatever it is they're seeking).
  2. There is no strong call to action on the page letting them know what their next action should be.

So the way to fix it is:
  • Make sure each page is truly high quality.
  • Don't optimize pages for marginally relevant search terms. If the page isn't the best page on your site for that term, don't optimize the page for the term.
  • Decide what you want your visitors to do next when they finish viewing each page, and inlcude a strong, highly-visible call to action on each page directing them to that desired action.
  • Make your site overall as user-friendly, attractive and high-quality as it can be, so visitors are enticed and inspired into digging deeper.

My

--Torka
Torka i recently came up with one website . It has bounce rate of 70% but that website drive we good conversion. how come?

Visitors like only that landing page? how come?

Johnbolton is offline   Reply With Quote
Old 27th June 2014, 04:50 AM   #10
johndrew
Member
 

Join Date: Jun 2014
Posts: 4
Default

Here are some tips to decrease bounce rate :

1. Prevent Pop-ups as they rattle user experience.
2. Poor Website Design can also be a culprit. I am talking about website content that should not only be attractive but understandable too.
3. Improve your website speed i.e. loading speed.

4 URL is Statics,

johndrew is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Difference Between Bounce Rate And Exit Rate? noahwilson Search Engine Optimization 14 7th May 2014 12:58 AM
Reduce Bounce Rate Of Website. shellymiessner Search Engine Optimization 11 23rd September 2013 03:18 AM
High Bounce Rate sahildd Search Engine Optimization 13 11th January 2013 10:11 AM
Could Bounce Rate Be Effecting Search Position ktaylor310 Search Engine Optimization 5 22nd April 2009 08:28 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 04:36 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy