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Old 5th December 2010, 02:22 AM   #11
Lou
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I get to busy running my business, and forget the website then I get more than two days without work going on I go back to the website.

Since we last spoke I've opened operations in in 3 other states the business has grown quite a bit. But the idle time makes me wonder what could have been....and off I go again. It's probably more to do with my personality than anything.

Upon reflection it is my personality. I've been self-employed my whole life yes I've worked for other people and move up the ranks but all the while knowing deep inside this is just a stepping stone. I'm at my best when starting a business or taking over one that is in shambles. Once it grows legs and runs I become bored with it. I tend to micro manage or just walk away.

In short the web page is challenging to me and keeps me out of the crews hair.

Sorry if I rambled, I just experienced a revelation of sorts.

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Old 19th December 2010, 09:45 AM   #12
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Rules 10 and 11 are very important, yes. But I have found that businesses want to major on these points and neglect the others, not realizing it is the combination of all of them that produces success. Thanks for sharing!

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Old 8th June 2011, 05:57 PM   #13
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I think the first step is the most difficult one. The question is how you want to get permission? unless you have an old costumer or you have a popular product that people visit your site and they are happy to register their email for getting bulletin or online brochure.

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Old 27th June 2011, 04:26 PM   #14
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I would also add to keep your subject line to under 35 characters.

Studies have shown this dramatically increases open rates.

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Old 22nd October 2011, 01:09 AM   #15
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I see you still haven't update your website since the last time we talked.

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Old 5th July 2013, 05:17 PM   #16
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It is also critical to use a CRM system so you can track the results of your email marketing efforts. You may think you have the greatest subject line or content but when you see the results come in that's when you can really determine which efforts are working. This will tell you a lot about your customers and what they expect from you.

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Old 12th August 2013, 01:06 AM   #17
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What exactly it means, "do not spam"?? If we take it other way, email marketing is kind of spam, no? Correct me if I 'm wrong. Thank you.

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Old 20th August 2013, 11:03 AM   #18
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Great list, I like number one especially. Also, not trying to hard in your emails should be on that list, because people don't like to be pushed into buying something.

Other than that, great list!

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Old 20th August 2013, 03:31 PM   #19
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Quote:
Originally Posted by Murray Cowell View Post
because people don't like to be pushed into buying something.
I like to say people like to be nudged into the buying funnel - that is - where they are more informed and feel more confident along the buying path to make the actual decision and choice to buy.

Email works. Simple as that. My advice?

Create unique gmail addresses for each and every campaign so you can easily measure your results.

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Old 22nd August 2013, 11:15 PM   #20
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I think the number 10 tip is very important. You know, engagement is the key to keep customers active. If they got bored with your business, then they're more likely quit.

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