Welcome to the Small Business Ideas Forum! We are a community of over 70,000 small business folks with over 120,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Social Media
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 2nd January 2012, 11:16 PM   #1
TylerDurden49
Member
 
TylerDurden49's Avatar
 

Join Date: Oct 2011
Location: Camp Hill, Pensylvania, USA
Posts: 53
Default 2012 Social Media Optimization Tips?

I would like to know what kind of strategy should we apply for Social Media Optimization in 2012?

__________________
Highest Paying Top Online Degrees
TylerDurden49 is offline   Reply With Quote
Register or log in to remove this ad.
Old 5th January 2012, 12:41 AM   #2
daveb1
VIP Contributor
 

Join Date: Dec 2010
Posts: 191
Default

Hi Tyler,

I think video is going to be the next big rage in social media so I might focus on making some videos. I am also a huge fan of Twitter so I would be providing lots of content and feedback through a Twitter channel. I really enjoy social media contests / giveaways so I would create some of those as well. Still have mixed feelings about Google+ so not sure I would spend too much time with it just yet. What are your ideas for SMO in 2012?

daveb1 is offline   Reply With Quote
Old 6th January 2012, 04:32 AM   #3
M.Rebecca
Member
 

Join Date: Jun 2011
Posts: 35
Default

As I observed in various forums and blogs, there are many speculations about SEO 2012,
Here are a few,
-Social signals will become more important (Google+ taking an uphill)
-Anchor text will get less importance

__________________
Social Media lessons from Big Brands. Guest Bloggers welcome
M.Rebecca is offline   Reply With Quote
Old 10th January 2012, 06:11 AM   #4
TylerDurden49
Member
 
TylerDurden49's Avatar
 

Join Date: Oct 2011
Location: Camp Hill, Pensylvania, USA
Posts: 53
Default

Quote:
Originally Posted by M.Rebecca View Post
Social signals will become more important (Google+ taking an uphill)
-Anchor text will get less importance
This has already been implemented with the boost of social media networks. The question remains the same. What's new can we apply for social media optimization?

__________________
Highest Paying Top Online Degrees
TylerDurden49 is offline   Reply With Quote
Old 11th January 2012, 04:50 AM   #5
nehadas87
Senior Member
 

Join Date: Jun 2011
Location: India
Posts: 111
Default

Quote:
Originally Posted by daveb1 View Post
Hi Tyler,

I think video is going to be the next big rage in social media so I might focus on making some videos. I am also a huge fan of Twitter so I would be providing lots of content and feedback through a Twitter channel. I really enjoy social media contests / giveaways so I would create some of those as well. Still have mixed feelings about Google+ so not sure I would spend too much time with it just yet. What are your ideas for SMO in 2012?

Agree with you.....People love watching videos. It is the best way to demonstrate how your product works, answer a ‘how-to’ question, or show a testimonial. YouTube is getting over 2 billion views per day, so you definitely want to have your content in a place where it can be seen.

__________________
Insurance Policy in India
nehadas87 is offline   Reply With Quote
Old 19th February 2012, 04:49 PM   #6
ThirdSEO
Member
 
ThirdSEO's Avatar
 

Join Date: Feb 2012
Posts: 16
Default

If you want to take advantage of social media right now you should target:

FACEBOOK


TWITTER


PINTEREST


In terms of optimization, you want to post content that engages the
people you're trying to target. Socialize with them and build
relationships with your fans and followers. Also post content that is
short, interesting and easy for followers to spread. Doing simple
things like thanking people for following you and asking people for
their opinions is how you win in the social media game. We've got
well over 10,000 followers split between 3 accounts.


Last edited by ThirdSEO; 20th February 2012 at 04:05 AM.
ThirdSEO is offline   Reply With Quote
Old 23rd February 2012, 02:24 PM   #7
iamlegend
Member
 

Join Date: Jan 2012
Posts: 9
Default

This is a great graphic. I definitely have been noticing the upward trend in Pinterest! I, myself haven't checked it out yet but it is all over my Facebook feed and it looks like a lot of people have been catching on. Thanks for the optimization tips!

iamlegend is offline   Reply With Quote
Old 28th February 2012, 02:40 PM   #8
InSavvy
Member
 

Join Date: Feb 2012
Posts: 10
Default

Thank you for sharing! I have never heard of Pinterest, so definately will try!

InSavvy is offline   Reply With Quote
Old 1st March 2012, 09:17 AM   #9
HCChris
Member
 

Join Date: Feb 2012
Location: Philadelphia
Posts: 10
Default

It's definitely becoming popular; however, I think it is one of the harder social media sites for businesses to take advantage of. If anyone has any good ideas about Pinterest, I'd be excited to hear them.

I will also be trying to figure out how to properly use it myself.

HCChris is offline   Reply With Quote
Old 2nd March 2012, 09:39 AM   #10
torka
Moderator
 
torka's Avatar
 

Join Date: Mar 2006
Location: Triangle area, NC, USA, North America, Earth (usually)
Posts: 2,810

Search Engine Guide Blogger

Default

Doesn't matter how "hot" or "new" something is with the general public if your customers aren't there. The main strategy that matters in any kind of marketing is (and always will be) this: be where your customers are.

For instance, advertising in a magazine would be just a waste of money if your target audience doesn't read that magazine.

Similarly, no matter how popular a social media platform is in general, if your audience aren't using it (or if they're not using it for business purposes), your efforts there will at best be ignored, and could even be a turn-off. If, on the other hand, they are receptive to your efforts, it could be great.

Pinterest, Twitter, Facebook et.al. are not strategies. They're tools.

In Social Media, as in any form of marketing, there are very few "new" strategies. The specific tactics and tools may change, but the overall strategies stay the same. Things like: "find out where your customers hang out, and make sure you're there, too." And "be respectful of their time, privacy and preferences." (i.e. Don't be the Ugly Marketer.)

Keeping those basic strategies in mind makes it a lot easier to decide which tool(s) to focus on, and what tactics to employ using those tools. And it keeps you from wasting a lot of time and effort constantly chasing after the "next big thing."

My , adjusted for inflation

--Torka

__________________
Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
torka is offline   Reply With Quote
Reply    Wordtracker Customers Get More Visits to their Websites... Find Out How!

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
How Social Media Marketing Really Works WebBizIdeas.com Social Media 44 17th February 2014 12:48 AM
Search Optimization And Social Media Marketing Success netometry Success Stories and Profiles 12 3rd November 2013 03:56 PM
15 Social Media Tips From Dr. Seuss bradmarcus Social Media 18 25th November 2012 09:44 PM
5 Surprising Social Media Business Success Stories Small Business Brief Small Business Brief Archives 2 4th February 2011 08:10 PM
Age Group Available On Social Media Sites alexandrabrian Social Media 0 22nd December 2010 05:53 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Social Media RSS for this Category Only: Social Media

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Sponsor


More Info
Small Business News
Small Business Articles
Small Business Resources
Small Business Software
Small Business Opportunities
Small Business Loans
Glossary
Link To Us
Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Our volunteer moderators and their sites:
David Wallace
SearchRank - Organic Search Engine Optimization
Old Welsh Guy
Internet Marketing from Wales in the UK
torka
NineYards.com: Helping Businesses Do Business Online
StupidScript
FraternityMed.com - Health, Illness and Wellness information for young people.
Crimson Fox
Graphic Design and Brand Promotion and the Brand Design Blog
St0n3y
Search Marketing Results - Pole Position Marketing!
Search Marketing Info - (EMP) E-Marketing Performance
Matt McGee
Small Business SEM - Web marketing discussion for small businesses.
Karri
snap! virtual associates inc. - Internet marketing services for the progressive entrepreneur.
mktgbiz
Promotional Items Marketing
What I REALLY think!
ChristineG
Free Online Marketing and Social Media Tips: Social Media Simplified for Small Business Owners
Logan
Free Links - Free Advertising
Free Guide - Online Directory
Debra Mastaler
Alliance-Link
The Link Spiel Blog
Logan
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Jennifer Cario
Search Engine Guide - Search Engine Marketing and Social Media Marketing Advice

All times are GMT -5. The time now is 04:19 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright 2004 - 2012 K. Clough, Inc. - Privacy