2012 Social Media Optimization Tips?

[TylerDurden49]

I would like to know what kind of strategy should we apply for Social Media Optimization in 2012?

[daveb1]

Hi Tyler,

I think video is going to be the next big rage in social media so I might focus on making some videos. I am also a huge fan of Twitter so I would be providing lots of content and feedback through a Twitter channel. I really enjoy social media contests / giveaways so I would create some of those as well. Still have mixed feelings about Google+ so not sure I would spend too much time with it just yet. What are your ideas for SMO in 2012?

[M.Rebecca]

As I observed in various forums and blogs, there are many speculations about SEO 2012,
Here are a few,
-Social signals will become more important (Google+ taking an uphill)
-Anchor text will get less importance

[TylerDurden49]

Originally Posted by M.Rebecca

Social signals will become more important (Google+ taking an uphill)
-Anchor text will get less importance

This has already been implemented with the boost of social media networks. The question remains the same. What's new can we apply for social media optimization?

[nehadas87]

Originally Posted by daveb1

Hi Tyler,

I think video is going to be the next big rage in social media so I might focus on making some videos. I am also a huge fan of Twitter so I would be providing lots of content and feedback through a Twitter channel. I really enjoy social media contests / giveaways so I would create some of those as well. Still have mixed feelings about Google+ so not sure I would spend too much time with it just yet. What are your ideas for SMO in 2012?

Agree with you.....People love watching videos. It is the best way to demonstrate how your product works, answer a ‘how-to’ question, or show a testimonial. YouTube is getting over 2 billion views per day, so you definitely want to have your content in a place where it can be seen.

[ThirdSEO]

If you want to take advantage of social media right now you should target:

FACEBOOK


TWITTER


PINTEREST


In terms of optimization, you want to post content that engages the
people you're trying to target. Socialize with them and build
relationships with your fans and followers. Also post content that is
short, interesting and easy for followers to spread. Doing simple
things like thanking people for following you and asking people for
their opinions is how you win in the social media game. We've got
well over 10,000 followers split between 3 accounts.

[iamlegend]

This is a great graphic. I definitely have been noticing the upward trend in Pinterest! I, myself haven't checked it out yet but it is all over my Facebook feed and it looks like a lot of people have been catching on. Thanks for the optimization tips!

[InSavvy]

Thank you for sharing! I have never heard of Pinterest, so definately will try!

[HCChris]

It's definitely becoming popular; however, I think it is one of the harder social media sites for businesses to take advantage of. If anyone has any good ideas about Pinterest, I'd be excited to hear them.

I will also be trying to figure out how to properly use it myself.

[torka]

Doesn't matter how "hot" or "new" something is with the general public if your customers aren't there. The main strategy that matters in any kind of marketing is (and always will be) this: be where your customers are.

For instance, advertising in a magazine would be just a waste of money if your target audience doesn't read that magazine.

Similarly, no matter how popular a social media platform is in general, if your audience aren't using it (or if they're not using it for business purposes), your efforts there will at best be ignored, and could even be a turn-off. If, on the other hand, they are receptive to your efforts, it could be great.

Pinterest, Twitter, Facebook et.al. are not strategies. They're tools.

In Social Media, as in any form of marketing, there are very few "new" strategies. The specific tactics and tools may change, but the overall strategies stay the same. Things like: "find out where your customers hang out, and make sure you're there, too." And "be respectful of their time, privacy and preferences." (i.e. Don't be the Ugly Marketer.)

Keeping those basic strategies in mind makes it a lot easier to decide which tool(s) to focus on, and what tactics to employ using those tools. And it keeps you from wasting a lot of time and effort constantly chasing after the "next big thing."

My , adjusted for inflation

--Torka