When it comes to marketing, I'm a fanatical tester. I test different advertising methods. I test the color of my websites. I test font styles and sizes. When I write articles and ads, I test headlines and copy. I test forum signatures. I test the various website analytics programs for accuracy. I test domain names for SEO effectiveness. I test mailing list services for efficiency. In a nutshell, I test virtually everything, as it relates to the marketing of my business.
Why am I such a fanatical tester? Continue reading Why You Should Test Your Marketing.