Originally Posted by awkwardgenius
Over 3k subscribers? That's awesome. I hope I can build my list that fast.
I'd also initially planned on sending traffic directly to my landing page via PPC.
Overall I would say the blog is most important - a stream of steady content will really help draw people in if you are willing to stick with it. However you need to commit at least 6-9 months to it as you probably won't see much for the first few months. Mix in a bit of video or screencasting to spice it up.
I also podcast (running 2 now), but believe its best to build a following of a few thousand before you launch the podcast.
I'm not a big fan of PPC, but I have been playing with highly targeted PPC (very long tail words) that send people to specific articles on my blog that have very low bounce rates. The technique costs me very little as these long tail words are cheap, but when I do get a click-through they will likely stay around. I've also noticed a secondary effect of receiving some additional (free) search traffic around those keywords that I'm targeting.