Welcome along to the forum, direct mail buddy.
Good to meet you here, where are you based?
Regarding bridging the gap between offline and online marketing, we are promoting the use of QR codes on direct mail, making it easier for the reader to visit a page on a website. No typing or reading long URLs. A quick click, and the reader is there.
Taking it one step further, we suggest a QR code on "handwritten" direct mail, combining traditional marketing with the latest technology.
I look forward to reading your posts.