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Old 9th August 2010, 02:24 PM   #1
johnnylew
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Default The Long Tail.........................

Ok, so I have done a pretty good job at getting my PPC campaigns efficiently running an now generating good results. I am now turning to SEO and focusing on getting quick results targeting the "long tail" or not so highly competitve, but very relative keywords.

There are alot of high priced tools out there, you could even look through your own analytics download into excel or down load your adwords search query results to find the optimal words.

However, I finally found a cost effective solution. It's called Hit Tail at hittail.com. Be careful you will get glued to watching the real time hits they come into your site. But best of all they tell you what long tail words to optimize your site for. Very cool and a 60 day free trial.

I am not affiliated in anyway with this company (other than being a client) and wanted to share what I have found. They are small business friendly!

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Old 9th August 2010, 02:29 PM   #2
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Default Thanks!

Thanks for the link, Johnnylew! I will definitely check it out!

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Old 9th August 2010, 05:37 PM   #3
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Ha, good recommendation Johnny. I know Mike Levin who helped develop it. He has been by our forum, when hittail came out, to tell us more about it. See this thread for some info on it -

http://www.smallbusinessbrief.com/fo...ad.php?t=10330

I'm all for hittail .... let me know if you need any help with it, I've been using it on my sites for years.

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Old 9th August 2010, 08:41 PM   #4
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good share man. i will def check it out!

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Old 10th August 2010, 04:40 PM   #5
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Great tool for sure...

In terms of longer tail keywords...when doing your keyword research, donít focus your efforts on keywords with high total searches per month. The majority of keywords with large searches per month arenít necessarily buyers. Longer-tail keywords, or more specific phrases, often get less searches, but have higher conversions because the consumer tends to be looking for exactly what they are going to buy.To find new keyword ideas, visit: Googleģ Keyword Tool

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Old 11th August 2010, 10:20 AM   #6
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Thanks for the link... I've been a big fan of the Long Tail and always welcome new ideas on how to exploit it

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Old 11th August 2010, 11:41 AM   #7
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If you are a big fan of the longtail, then make sure you read Chris Anderson's book on it if you haven't. He also has published a book on using FREE to market your business recently. Put the two together and its magic

Johnny, you asked for any tips and I've had a hard time coming up with any. I guess part of the beauty of hittail is its simplicity. I created a similar application like Mike did with hittail years ago. It was called searchtrax. I wasn't able to keep up with the server/programming requirements, but it essentially worked the same as hittail with one exception. Hittail provides you reporting based on all your pages. This drives me a bit crazy, as I really like looking at keywords based on the page versus sitewide. So here is what I'll do ... take your hittail code and just put it on one page you are interested in (or a few) versus the whole site to really hone in on what is going on with a specific page. Your data takes longer to accumulate, but a small trick I've found helpful to work on pages of my website versus looking at things from a sitewide perspective.

Another tip, specific to you Johnny since I know how deep you are into adwords. While I agree with the comments that these keywords are all about being very specific, allbeit low traffic are true that can be an issue. If its too low (ie zilch) then your time taking on longtail keywords isn't very effective. What I will do after I spy a word in hittail that may be of interest, then run an exact keyword campaign in adwords to see how popular the keyword is. Sure they are less popular than most, but I still find it helpful to research the keywords using adwords to gauge their popularity. This helps me prioritize which keywords I will work on. Although I have to let the adwords campaign run awhile to get a grasp of which keywords are more popular versus the others.

The last tip, keep focused on productivity. I think it is important to watch your keyword referrals live and get a feel for what is going on with your site. Don't spend too much time where it is not productive though. Set up a system what you are going to do when you identify a longtail word, and follow through on it. By nature you will soon have more keywords than you can possibly work on so the priority is to remained productive and get to work. Start making a list as you do this of ones that you want to research or work on later so you can stay on task with producing. If you don't do that, its all very interesting but you won't get ahead.

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Old 12th August 2010, 04:54 PM   #8
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Just watched the demo and it looks very interesting. I am also a fan of long tail keywords and have had success using them in search marketing.

For anyone interested in learning more about the concept definitely read Chris Anderson's book (as Logan already said). Its a quick read and well worth it.

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Old 13th August 2010, 09:59 AM   #9
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Thanks for sharing
I looked the video - it is well-made and rather interesting but then i tried it and found out that the tool i used to use is the best anyway. So i still sticked to Semrush

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Old 23rd August 2010, 03:40 AM   #10
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Yes, long tail keyword are more effective. I will check it out this link. Thanks..

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