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Old 2nd August 2010, 01:06 PM   #1
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Exclamation What You Need To Know About Block Lists - BEFORE You Get Blocked.

If youíre sending high volumes of e-mail, sooner or later youíll find yourself on a block list. It doesnít matter that all of your list segments are quadruple opt-in; like death and taxes, itís inevitable. The secret to surviving (and correcting) a listing is to be ready before it happens. Hereís what you need to know now, before you find yourself listed.

Stay Cool. No one ever got a listing removed by screaming down a phone line or threatening legal action. Donít expect (or demand) a good customer service experience from a block list Ė you are not their customer.

Block Lists Donít Block Mail. In the initial panic following the discovery of your listing, itís easy to forget that block lists donít actually block any mail; itís your recipientsí mail servers that do all the blocking. The filters used by many ISPs and companies reference data from block list, reputation scoring firms, and especially feedback from their customers to inform their filtering decisions. If significant numbers of your recipients are reporting your mail as spam, stop worrying about the listing. Itís time to take a hard look at your list hygiene, acquisition and sending practices.

Read the rest at my blog: The E-mail Skinny

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Old 3rd August 2010, 12:08 PM   #2
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Location: Santa Monica, CA
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If significant numbers of your recipients are reporting your mail as spam, stop worrying about the listing. Itís time to take a hard look at your list hygiene, acquisition and sending practices.
Yes, that's right... in order to keep spam complaints, you need to send relevant messages at the right time and by always including an easy opt-out mechanism.

Do you know what ISPs look at when determining the senderís reputation? user complaints; length of time the domain has been operating; volume and size of messages, numbers of bounces, invalid addresses, and emails sent to spam traps; mail server settings; third-party reputation lists including blacklists, blocklists, and accreditation services; and the configuration of emails including heading, links, images, content, authentication, etc.

=> Follow list acquisition best practices,
=> Good list management and hygiene techniques,
=> Honor unsubscribes immediately,
=> Certify your company as youíll have tokenized proof of your good reputation.

__________________________________________________ __

Media-Mail : Global Provider of CRM and e-Mailing Solutions and Services

Last edited by MEMA; 3rd August 2010 at 12:12 PM.
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Old 29th August 2010, 05:25 PM   #3
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Good advice, it's easy to panic and lose your head in the wake of getting blocked

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