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If significant numbers of your recipients are reporting your mail as spam, stop worrying about the listing. It’s time to take a hard look at your list hygiene, acquisition and sending practices.
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Yes, that's right... in order to keep spam complaints, you need to send relevant messages at the right time and by always including an easy opt-out mechanism.
Do you know what ISPs look at when determining the sender’s reputation? user complaints; length of time the domain has been operating; volume and size of messages, numbers of bounces, invalid addresses, and emails sent to spam traps; mail server settings; third-party reputation lists including blacklists, blocklists, and accreditation services; and the configuration of emails including heading, links, images, content, authentication, etc.
=> Follow list acquisition best practices,
=> Good list management and hygiene techniques,
=> Honor unsubscribes immediately,
=> Certify your company as you’ll have tokenized proof of your good reputation.
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Media-Mail : Global Provider of CRM and e-Mailing Solutions and Services