What You Need To Know About Block Lists - BEFORE You Get Blocked.

[4ndr3w]

If you’re sending high volumes of e-mail, sooner or later you’ll find yourself on a block list. It doesn’t matter that all of your list segments are quadruple opt-in; like death and taxes, it’s inevitable. The secret to surviving (and correcting) a listing is to be ready before it happens. Here’s what you need to know now, before you find yourself listed.

Stay Cool. No one ever got a listing removed by screaming down a phone line or threatening legal action. Don’t expect (or demand) a good customer service experience from a block list – you are not their customer.

Block Lists Don’t Block Mail. In the initial panic following the discovery of your listing, it’s easy to forget that block lists don’t actually block any mail; it’s your recipients’ mail servers that do all the blocking. The filters used by many ISPs and companies reference data from block list, reputation scoring firms, and especially feedback from their customers to inform their filtering decisions. If significant numbers of your recipients are reporting your mail as spam, stop worrying about the listing. It’s time to take a hard look at your list hygiene, acquisition and sending practices.

Read the rest at my blog: The E-mail Skinny

[MEMA]

If significant numbers of your recipients are reporting your mail as spam, stop worrying about the listing. It’s time to take a hard look at your list hygiene, acquisition and sending practices.

Yes, that's right... in order to keep spam complaints, you need to send relevant messages at the right time and by always including an easy opt-out mechanism.

Do you know what ISPs look at when determining the sender’s reputation? user complaints; length of time the domain has been operating; volume and size of messages, numbers of bounces, invalid addresses, and emails sent to spam traps; mail server settings; third-party reputation lists including blacklists, blocklists, and accreditation services; and the configuration of emails including heading, links, images, content, authentication, etc.

=> Follow list acquisition best practices,
=> Good list management and hygiene techniques,
=> Honor unsubscribes immediately,
=> Certify your company as you’ll have tokenized proof of your good reputation.


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Media-Mail : Global Provider of CRM and e-Mailing Solutions and Services

[davidbkeegan]

Good advice, it's easy to panic and lose your head in the wake of getting blocked