... vs the content on the landing page!
I was reading this research report from Comscore
which has some interesting data regarding purchasing habits and behavior. In particular, the importance of site search is mentioned -
Shoppers are twice as likely to use the site search box to find additional product category, brand or model information as to browse the initial landing page (see Figure 8).
Do you have a search function on your site, and if so how are you using it to improve your marketing efforts? Based on this research of ecommerce sites, visitors are 2x more likely to use it vs the landing page content.
Is site search important to you and your website? Please share how so.