Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > General Online Marketing Information
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 29th July 2010, 06:17 AM   #1
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,046
Default Shoppers Are Twice As Likely To Use The Site Search Box ...

... vs the content on the landing page!

I was reading this research report from Comscore which has some interesting data regarding purchasing habits and behavior. In particular, the importance of site search is mentioned -

Quote:
Shoppers are twice as likely to use the site search box to find additional product category, brand or model information as to browse the initial landing page (see Figure 8).
Do you have a search function on your site, and if so how are you using it to improve your marketing efforts? Based on this research of ecommerce sites, visitors are 2x more likely to use it vs the landing page content.

Is site search important to you and your website? Please share how so.

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Register or log in to remove this ad.
Old 30th July 2010, 01:52 PM   #2
David Jackson
VIP Contributor
 
David Jackson's Avatar
 

Join Date: Nov 2008
Location: Albany, NY
Posts: 662
Default

Thanks for posting the link to the article, Chris. I found it very interesting, and pretty much in line with the results of my own research.

Now to answer you question, yes, I use a search function on my site. I use it primarily for two reasons.

1. To help my visitors find what they're looking for easier.

2. To track the behavior of my visitors, so I can see what they're searching for on my site.


Let me explain. If I see my visitors gravitating toward a particular type of information, I make it a point to add more of that type of information to my site. In other words, I'm giving my readers exactly what they want.

Knowing my visitors trends is important to me. Not only does it give me ideas for future articles, it allows me to focus on what my visitors actually want right now. This is great for enhancing my marketing bottom line!

David Jackson

__________________
Powerful, Free Marketing Tips to Help Grow Your Business!
http://www.free-marketing-tips-blog.com

Last edited by David Jackson; 30th July 2010 at 01:58 PM.
David Jackson is offline   Reply With Quote
Old 30th July 2010, 02:30 PM   #3
jaairey
VIP Contributor
 
jaairey's Avatar
 

Join Date: Dec 2005
Location: Reno, NV
Posts: 207
Default

What a great idea. One of those duh - why didn't I think of that?

I have now installed the Search Meter Plugin on my Wordpress sites. (If you enable details on the setting page you can see which pages the searches were done from).

Search Meter Plugin page

Thanks Logan. Really appreciate your time.

jaairey is offline   Reply With Quote
Old 30th July 2010, 05:04 PM   #4
KevinW
VIP Contributor
 

Join Date: Mar 2006
Location: Rochester, NY
Posts: 151

Default

Google Analytics can be configured very easily to track site search as well. That way you can easily tie revenue to On Site searches if you're tracking e-commerce in GA.

Also might let you know what your customers are looking for more specifically than the search engine keyword data.

__________________
Kevin
Small Business Web Analytics
KevinW is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Types Of Search Engine Spamming FL Management Search Engine Optimization 39 11th April 2014 06:30 AM
7 Deadly Search Engine Sins MySmallBiz General Search Engine Marketing Information 14 20th September 2011 03:55 PM
AdSense for Search Results on Your Site Logan Selling Ad Space 4 3rd October 2006 07:08 AM
Yahoo! Search Submit Lam Tsz Him General Search Engine Marketing Information 2 10th August 2006 08:20 AM
Latest Search Engine Usage Stats Released! ! ! General Search Engine Marketing Information 1 28th February 2005 04:08 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Online Marketing Information RSS for this Category Only: General Online Marketing Information

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 09:56 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy