I was wondering if anyone uses websites for promoting with discounts or coupons?
Your company website would be PERFECT for this! Imagine, set up the coupon on an auto responder. Visitors sign up and get the coupons and you've got their e-mail address.
I assure you.... make the coupon a 'real value' deal for your customers. When they get the taste of that, they will pay attention to other e-mails you send them.
Keep your eye on the 'lifetime value' of your customer... not just what you're going to make on this run.
Good luck! Hope this helps!