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Old 2nd June 2010, 08:10 AM   #1
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Default What Have You Done To Cut Back?

Curious as to what others have done to keep more money at home?

Personally, I've eliminated all outgoing snail mail. I used to send postcards, catalogs, order receipts and first class postage stamp size mail but that's all been discontinued.

I just pulled the plug on a classified ad in an industry specific magazine.

I've also eliminated my email blasts.

What have you done?

10 years and running....still the most-loved promotional product!
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Old 2nd June 2010, 09:28 AM   #2
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Originally Posted by mktgbiz View Post
Personally, I've eliminated all outgoing snail mail. I used to send postcards, catalogs, order receipts and first class postage stamp size mail but that's all been discontinued.
Well that's not good to hear, seeing as we are a mailing house!

We have also cancelled "paid-for" advertising, especially Yellow Pages and yell.com.

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Old 4th June 2010, 01:46 PM   #3
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Originally Posted by lucymorlock View Post
Actually using internet fax service is more cost effective than using traditional fax machine. It cuts down cost for paper,ink, phone bills and maintenance.
Yes! this has helped me save money.. instead of getting wasting paper and ink, I screen my faxes and print the ones I need.

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Old 4th June 2010, 02:24 PM   #4
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All good ideas - even in good times, businesses should only spend on the things that provide the best benefit to the core of their business - eveything else is a waste of money - money that could have been used to generate more revenue.

This is based on the NPV idea - weight the costs and potential outcomes of each purchase - then, pick the ones with the highest positive benefits first. If you have additional funds, them move down the list.

Every puchase or expense you occur - should provide or return something (more than its costs) to the business.

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Old 4th August 2010, 11:58 AM   #5

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Originally Posted by SmallBusiness1 View Post
Yes! this has helped me save money.. instead of getting wasting paper and ink, I screen my faxes and print the ones I need.
I did the same thing, I was so happy that I was smart and was saving money on paper, ink, and time too!

Then a couple months later I realized that instead of paying for my fax line while I was converting people to using my new toll-free email fax #, I could pay a minor fee to forward the # to my toll-free number.

So now I'm saving the cost of a phone line per month on top of all the supplies.

It's really a brilliant solution with zero compromises. Heck I can now send 20 faxes at the same time and receive them all without getting busy signals or tying up my phone.

PS: I doubt the link will get approved but this is where I made my pick, they seem to have the best breakdown of the zillion companies out there: www.onlinefaxproviders.com

Last edited by cliffdodger; 4th August 2010 at 12:07 PM. Reason: Added my source
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Old 13th August 2010, 12:59 PM   #6
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Default Saving Money

I have not done this yet, but am considering it and would love to hear if others have found this works.

A client of mine told me she was using Magic Jack for her business phone service. It cost her $39.99 one time cost for the year and then will renew it again at $10. She says it allows her to forward her business phone to her iPhone if she goes out with clients or employees.

Currently I use voip, and like it a lot but, the cost saving is pretty tempting.

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Old 14th August 2010, 09:43 PM   #7

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Maybe I am wrong, but I have increased my advertising and marketing expenses. When times get tough I tend to increase advertising and marketing so my promoting stays strong. I cut other overhead. Certainly if you know advertising is not working you should cut it, but you should cut ineffective advertising whether the economy is good or bad. When I was in the ski retail business 20 years ago I was introduced to the following story about a hot dog vendor and I sort of stuck by it:

A Man lived by the side of the road...and sold hot dogs.

He was hard of hearing, so he had no radio. He had trouble with his eyes, so he had no newspaper. But he sold good hot dogs.

He put up a sign on the highway, telling how good they were. He stood by the side of the road and cried, "Buy a hot dog, mister!" And People bought.

He increased his meat and bun order, and he bought a bigger stove to take care of his trade. He got his son home from college to help him. But then something happened. His son said, "Father, haven't you been listening to the radio? There's a big Depression on. The international situation is terrible, and the domestic situation is even worse."

Whereupon the father thought, "Well, my son has gone to college. He listens to the radio and reads the newspaper, so he ought to know." So, the father cut down on the bun order, took down his advertising sign, and no longer bothered to stand on the highway to sell hot dogs.

His hot dog sales fell almost overnight. "You were right, son", the father said to the boy. "We are certainly in the middle of a Great Depression."

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Old 15th September 2010, 01:27 AM   #8

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I dunno if that's a true story or not, but it's a great little anecdote, and I would tend to agree with your position. Plus, if everyone else is cutting back on advertising during a depression/recession, then there's less noise for your ads to cut through, making your marketing dollars more effective, theoretically.

And, schierling:
If you really want to save money, I would recommend that you check out Google Voice. They provide the exact same service for free. I got my Google Voice number just 2 days ago for the business I'm starting. I can have Google Voice automatically forward my calls to any number of phones. I can also tell it to automatically forward the calls to different phones at different times of the day.

Not only that, but if no one picks up, the caller gets sent to a voice inbox where their voice mail is transcribed by Google and e-mailed to you. Or, you could just log into Google Voice and check your messages--download the MP3 or view the transcript online. Also, you can also use Google Voice to screen calls. And, lastly, Google Voice also lets you make domestic calls for free.

Last edited by resilien7; 15th September 2010 at 01:29 AM. Reason: expand
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Old 15th September 2010, 02:24 AM   #9
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Default Never stop promoting

I was in serious financial difficulty in 1990 - also we were going through a serious recession. I promoted like crazy & spent at least 10% of sales on advertising. IT WORKED !

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