So we're implementing these changes to our payment pages today:
- headline -.. not too relevant for this page
- focus tightly on benefits ( now almost ignoring features entirely )
- Added testimonials
- Added a money-back guarantee ( which we always do anyway.)
- Added our awards as a PS type thing - to help reassure and provide confidence.
Lets see how it impacts on conversions - I'll let you know!
. The site is babycad.com
- its a cool webservice where you can design trade show booths (there's a free trial) would be very grateful to hear your opinions!