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Old 24th May 2010, 06:15 PM   #1
AngelBiz
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Default How Important Is Social Media For Small Business?

If you don’t have a strategy to deal with Internet and social media you might be in a danger of losing lot of business. Just look at this article in Detroit Free Press past Saturday. To summarize the article – a student from Western Michigan University claims his car was illegally towed from his apartment complex by the tow truck company. He created a Facebook page to fight with the towing company and attracted 11,000 “fans” on the page; who joined him in the revolt saying they too had similar complaints against this company. The result was that that towing company lost half of its commercial accounts.

Read more - http://www.angelbusinessadvisors.com...edia-strategy/

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Old 24th May 2010, 07:45 PM   #2
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wow interesting story

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Old 25th May 2010, 08:42 AM   #3
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Interesting. But I'm curious as to how much of social media really helps to bring in "actual sales" for a business? I mean, I always thought SMM was part of an overall branding strategy, more than anything. And isn't sales the single most important thing for small businesses?

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Old 26th May 2010, 08:28 AM   #4
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Really interesting!
Definitely these days ignoring social media can cost you dear. However

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But I'm curious as to how much of social media really helps to bring in "actual sales" for a business?
it depends on the approach you use for your business. Still using social media is worth your time.

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Old 26th May 2010, 04:14 PM   #5
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Quote:
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Interesting. But I'm curious as to how much of social media really helps to bring in "actual sales" for a business? I mean, I always thought SMM was part of an overall branding strategy, more than anything. And isn't sales the single most important thing for small businesses?
Yes. The goal is to increase sales and profit for any marketing spend. However, in some cases the connection doesn't have to be direct. What social media strategy can give you is establish brand and customer loyalty and bring repeat business. The biggest challenge anytime you spend marketing dollars is to measure the impact. Even outside of social media it is difficult to establish this tie. Social media is no different.

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Old 26th May 2010, 09:27 PM   #6
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Social media sites are really helpful to any kind of business because of the popularity that can give to your product. Imagine the tons of people that can see your product. That really mean a lot.

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Old 2nd June 2010, 05:26 AM   #7
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Hmm.. Makes sense, actually. Connecting with the customer is definitely one of the aspects which a company tends to overlook, especially in the midst of an aggressive sales strategy..

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Old 3rd June 2010, 03:32 PM   #8
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Social Media can be a great traffic driver and awareness builder for the business - as long as it's done correctly. Make sure you have the time to spend performing social media marketing before you embark, and stick with it to build a relationship with your customers and prospects. Think of this as a long term tactic for your brand and your business, not a one-off tactic to try to drive some fast traffic.

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Old 3rd June 2010, 07:54 PM   #9
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Social Media can be a great traffic driver and awareness builder for the business - as long as it's done correctly. Make sure you have the time to spend performing social media marketing before you embark, and stick with it to build a relationship with your customers and prospects. Think of this as a long term tactic for your brand and your business, not a one-off tactic to try to drive some fast traffic.
Very well said. The social media is all about everyday interaction with your audience / customers. If you are not prepared to spend time every day; it's better not to do it at all.

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Old 26th June 2010, 11:44 AM   #10
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Social media should be part of almost EVERY company's marketing strategy. If you're not doing it, you'll miss the boat. Even trying and failing, is better than doing nothing at all.

The problem with social media, from a marketing perspective, is that 1) it's hard to justify and 2) it's hard to track performance so that you can continue to justify it. Social media provides a lot of intangible benefits that it's hard to put a dollar figure on.

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