Welcome to the Small Business Ideas Forum! We are a community of over 70,000 small business folks with over 120,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Copywriting
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 9th April 2010, 07:55 AM   #1
PTF
Member
 

Join Date: Feb 2010
Location: Northamptonshire
Posts: 45
Default 26 Reasons Why People Buy

When it comes to creating really great selling copy (the kind that actually gets people to open their wallets rather than just make clients feel good about themselves!), you can't go too far wrong if you're appealling to your audience's "drivers".

Let's face it, most times we buy something it's not the "thing" we want... it's what the thing can do for us (there's an old saying: "when a man asks to buy a quarter inch drill bit, he doesn't really want a quarter inch drill bit... he wants a quarter inch hole").

So, have a look here for what could very well be (although may not be!) the definitive list of why people buy stuff...

It could give you a new angle for your next sales letter, email, or webpage!

__________________
PTF - The Business Builder
PTF is offline   Reply With Quote
Register or log in to remove this ad.
Old 9th April 2010, 09:10 AM   #2
focusgroup
Member
 

Join Date: Mar 2010
Location: Metro Detroit
Posts: 22
Default

That was a great article. Thank you for sharing. It's amazing how many times one forgets it's about the customer not about you.

It was a great reminder!

Regards,

Billy

focusgroup is offline   Reply With Quote
Old 10th April 2010, 10:54 AM   #3
Ms Smith
Member
 

Join Date: Apr 2010
Posts: 9
Default

It's a really great article, a really helpfull one!
Thank you.

Ms Smith is offline   Reply With Quote
Old 11th May 2010, 01:54 AM   #4
james786
Member
 

Join Date: Jan 2010
Posts: 25
Default

i read your article , you gave all benefit in small letters , what a post .... wow great

james786 is offline   Reply With Quote
Old 12th June 2010, 03:21 AM   #5
web1122
Member
 

Join Date: Dec 2009
Posts: 9
Default

Cool. I got quite inspired. Thanks for sharing.

web1122 is offline   Reply With Quote
Old 12th June 2010, 11:13 AM   #6
viper_one
VIP Contributor
 
viper_one's Avatar
 

Join Date: May 2008
Posts: 289
Default

You'd be surprised how easy it is to write -- just visit a magazine shop for crappy Homebased Biz edition for samples. Read the stuff they print, and then stop feeling you cannot repeat the same advertisements. If you are really stuck, then write out their ads with paper and pen. Loosen up; your not as bad as you might think!

__________________
Small business startup ideas and breakthrough topics: http://twitter.com/birdwin100000
viper_one is offline   Reply With Quote
Old 12th June 2010, 02:12 PM   #7
prkItlkeitzhawt
Member
 

Join Date: Jun 2010
Posts: 5
Default

your article was extremely helpful, Thank you!

prkItlkeitzhawt is offline   Reply With Quote
Old 17th June 2010, 06:27 AM   #8
Martin123
Member
 

Join Date: Mar 2009
Posts: 50
Default

It's really a good one, thanks for sharing and you are right it could definitely give us a new angle for our next sales letter.

__________________
SEO Services UK
Martin123 is offline   Reply With Quote
Old 17th June 2010, 08:41 AM   #9
ABetterYouCoach
Member
 
ABetterYouCoach's Avatar
 

Join Date: Jun 2010
Location: Montana
Posts: 36
Thumbs up

I really enjoyed the article. It was a great reminder to keep the point of view
on the client's angle.

Yep, sales copy is about identifying your clients compelling needs and urgent
desires, and then providing them with what you do in reference to resolving
those problems, issues, needs and desires. What do they get from working
with you? What is the bottom line outcome that they're looking for that
you provide?

What are the specific benefits that they see from working with you and
getting your product or service?

That's the kind of stuff that will push your copy to produce much better results,
but the reminder that changing the perspective from me as the seller to the
consumer is priceless. Love it. Especially since I'm sitting down this a.m. to
produce some new copy for my 6 month biz building "Fill Your Biz With Ideal Clients" group coaching program that starts in July.

I already had some great benefit-driven thoughts in my head, and it probably would have come out from the "point of you" perspective, but now that's been reinforced, for sure it will!

thanks again!!!
If I can be of service, let me know.


Theresa

__________________
Free Video- Get More Clients
Can I Help You? Biz Building Tips & Strategies
ABetterYouCoach is offline   Reply With Quote
Old 17th June 2010, 07:27 PM   #10
AngelBiz
VIP Contributor
 

Join Date: May 2010
Location: Detroit, MI
Posts: 547
Default

Good list. One of the great companies that knows this very well is Apple. The products they bring to market are not really NEEDED by people; but they definitely WANT them.

__________________
Harry
http://www.smallbizviewpoints.com
AngelBiz is offline   Reply With Quote
Reply    Wordtracker Customers Get More Visits to their Websites... Find Out How!

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
People Want To Start A Business But Don't Know Where To Start Crimson Fox General Small Business Issues 21 17th June 2010 09:03 AM
Where to get marketing people anilkishore General Small Business Issues 1 20th February 2006 01:43 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Copywriting RSS for this Category Only: Copywriting

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Sponsor


More Info
Small Business News
Small Business Articles
Small Business Resources
Small Business Software
Small Business Opportunities
Small Business Loans
Glossary
Link To Us
Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Our volunteer moderators and their sites:
David Wallace
SearchRank - Organic Search Engine Optimization
Old Welsh Guy
Internet Marketing from Wales in the UK
torka
NineYards.com: Helping Businesses Do Business Online
StupidScript
FraternityMed.com - Health, Illness and Wellness information for young people.
Crimson Fox
Graphic Design and Brand Promotion and the Brand Design Blog
St0n3y
Search Marketing Results - Pole Position Marketing!
Search Marketing Info - (EMP) E-Marketing Performance
Matt McGee
Small Business SEM - Web marketing discussion for small businesses.
Karri
snap! virtual associates inc. - Internet marketing services for the progressive entrepreneur.
mktgbiz
Promotional Items Marketing
What I REALLY think!
ChristineG
Free Online Marketing and Social Media Tips: Social Media Simplified for Small Business Owners
Logan
Free Links - Free Advertising
Free Guide - Online Directory
Debra Mastaler
Alliance-Link
The Link Spiel Blog
Logan
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Jennifer Cario
Search Engine Guide - Search Engine Marketing and Social Media Marketing Advice

All times are GMT -5. The time now is 02:38 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright 2004 - 2012 K. Clough, Inc. - Privacy