I really enjoyed the article. It was a great reminder to keep the point of view
on the client's angle.
Yep, sales copy is about identifying your clients compelling needs and urgent
desires, and then providing them with what you do in reference to resolving
those problems, issues, needs and desires. What do they get from working
with you? What is the bottom line outcome that they're looking for that
What are the specific benefits that they see from working with you and
getting your product or service?
That's the kind of stuff that will push your copy to produce much better results,
but the reminder that changing the perspective from me as the seller to the
consumer is priceless. Love it. Especially since I'm sitting down this a.m. to
produce some new copy for my 6 month biz building "Fill Your Biz With Ideal Clients" group coaching program that starts in July.
I already had some great benefit-driven thoughts in my head, and it probably would have come out from the "point of you" perspective, but now that's been reinforced, for sure it will!
If I can be of service, let me know.