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Old 9th April 2010, 08:55 AM   #1

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Location: Northamptonshire
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Default 26 Reasons Why People Buy

When it comes to creating really great selling copy (the kind that actually gets people to open their wallets rather than just make clients feel good about themselves!), you can't go too far wrong if you're appealling to your audience's "drivers".

Let's face it, most times we buy something it's not the "thing" we want... it's what the thing can do for us (there's an old saying: "when a man asks to buy a quarter inch drill bit, he doesn't really want a quarter inch drill bit... he wants a quarter inch hole").

So, have a look here for what could very well be (although may not be!) the definitive list of why people buy stuff...

It could give you a new angle for your next sales letter, email, or webpage!

PTF - The Business Builder
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Old 9th April 2010, 10:10 AM   #2

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That was a great article. Thank you for sharing. It's amazing how many times one forgets it's about the customer not about you.

It was a great reminder!



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Old 10th April 2010, 11:54 AM   #3
Ms Smith

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It's a really great article, a really helpfull one!
Thank you.

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Old 11th May 2010, 02:54 AM   #4

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i read your article , you gave all benefit in small letters , what a post .... wow great

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Old 12th June 2010, 04:21 AM   #5

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Cool. I got quite inspired. Thanks for sharing.

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Old 12th June 2010, 12:13 PM   #6
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You'd be surprised how easy it is to write -- just visit a magazine shop for crappy Homebased Biz edition for samples. Read the stuff they print, and then stop feeling you cannot repeat the same advertisements. If you are really stuck, then write out their ads with paper and pen. Loosen up; your not as bad as you might think!

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Old 12th June 2010, 03:12 PM   #7

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your article was extremely helpful, Thank you!

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Old 17th June 2010, 07:27 AM   #8

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It's really a good one, thanks for sharing and you are right it could definitely give us a new angle for our next sales letter.

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Old 17th June 2010, 09:41 AM   #9
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Thumbs up

I really enjoyed the article. It was a great reminder to keep the point of view
on the client's angle.

Yep, sales copy is about identifying your clients compelling needs and urgent
desires, and then providing them with what you do in reference to resolving
those problems, issues, needs and desires. What do they get from working
with you? What is the bottom line outcome that they're looking for that
you provide?

What are the specific benefits that they see from working with you and
getting your product or service?

That's the kind of stuff that will push your copy to produce much better results,
but the reminder that changing the perspective from me as the seller to the
consumer is priceless. Love it. Especially since I'm sitting down this a.m. to
produce some new copy for my 6 month biz building "Fill Your Biz With Ideal Clients" group coaching program that starts in July.

I already had some great benefit-driven thoughts in my head, and it probably would have come out from the "point of you" perspective, but now that's been reinforced, for sure it will!

thanks again!!!
If I can be of service, let me know.


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Old 17th June 2010, 08:27 PM   #10
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Good list. One of the great companies that knows this very well is Apple. The products they bring to market are not really NEEDED by people; but they definitely WANT them.

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