Welcome to the Small Business Ideas Forum! We are a community of over 70,000 small business folks with over 120,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Pay Per Click Advertising
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 1st April 2010, 07:53 AM   #1
saturntech122
Member
 

Join Date: Apr 2010
Location: PA
Posts: 2
Default Who Has Had Proven Results With Adwords.

I am intrigued by adwords to help spurn some traffic to my sites, I have seen the testimonials, but I was wondering if anyone here has had any personal sucess you can directly attribute to an adwords campaign? Im new to online advertising so any other sugesstions would be beneficial, thanks in advance!

saturntech122 is offline   Reply With Quote
Register or log in to remove this ad.
Old 1st April 2010, 08:04 AM   #2
Logan
Administrator
 

Join Date: Jun 2004
Posts: 7,457

Default

Welcome aboard

I've had success with running adwords for client sites for many years. Many different clients. To get started, do a search of this forum for adwords. you will find a lot of good threads, and in particular look for those started by johnnylew as he created some helpful advise for all to get started.

__________________
Free Links - Promote Your Website For Free
Online Guide - Directory Of Free Stuff Online
Logan is offline   Reply With Quote
Old 6th April 2010, 11:19 AM   #3
rockroad005
Senior Member
 

Join Date: Apr 2010
Posts: 239
Default

Hello there, I am using adwords before. I can say that it helps my site but not that good. Because you need to pay more so i decided to find another alternative that can benefits me in terms of my publicity and cost as well. That's how i find SEO. It is a search engine optimization more like an alternative for advertising and it helps increasing you page rank in search engine site such as google, bing, ask etc. You might get interested with it, try to consider it too.

rockroad005 is offline   Reply With Quote
Old 6th April 2010, 04:06 PM   #4
morproh
Member
 

Join Date: Apr 2008
Posts: 22
Default

If you mean spend a lot of money for little return we've had a lot of success. As of yet we've found it to be utterly useless.

morproh is offline   Reply With Quote
Old 8th April 2010, 10:12 AM   #5
PTF
Member
 

Join Date: Feb 2010
Location: Northamptonshire
Posts: 45
Default

to answer the original question, I have had both success and "failure" with adwords, with different clients. Best result so far is a client who designs and installs high-spec blinds for homes and offices. Turnover 2008/2009 was £125,000. Turnover 2009/2010 will be in the region of £250,000. That's double turnover (same profit margins, too) and really all we did was get adwords running really well.

To go slightly off topic, it always rings alarm bells when anyone says "we spent loads of money and didn't get results". The beauty of adwords is that you have precise control over your budget. I don't mean to be rude, but if you're not testing on a really small budget before deciding which ads/keywords are working, then there are probably a number of reasons your campaigns failed, and adwords being rubbish isn't one of them.

I don't work for Google, but I am a qualified adwords professional, and the first thing I discuss with clients is what their testing phase budget will be. It can take trial and error, as well as careful research, to hit on the perfect campaigns - better to blow a few pence than a month's wages!

__________________
PTF - The Business Builder
PTF is offline   Reply With Quote
Old 10th April 2010, 12:00 PM   #6
johnnylew
VIP Contributor
 
johnnylew's Avatar
 

Join Date: Jan 2005
Location: Buffalo NY
Posts: 214
Default Google adwords success

Thanks Logan for the call out.

I have seen great success, but it did not start out that way. You must, must study Adwords before ventiruing out on your own. If you do it wrong, and I mean just throw a bunch of keywords into a group, write one ad for all the keywords, bid a high amount to get on page one, you will fail.

But by careful study and constant tweaking (I was tweaking daily in the beginning and now adjust once a month - religously) you will be better and better at it. The beauty of it is Google gives you all the tools to ensure success (they just dont tell you how to use the tools).

Most fail because they dont understand how to use the tool, they get overwhelmed and eventually say it's too hard or we just cant make any money.

I went from a less than 1% click through and 1% conversion to a 3.5% click through and a 5% conversion in a matter of 7 months. And what is awesome is that my new results should be the worse they will be, why because I keep throwing out what doesnt work and try to beat what is working.

So if I can do it, you certainly can. It takes time alot of effort but can give you the best results of any marketing effort you engage in.

__________________
www.johnnylew.com
johnnylew is offline   Reply With Quote
Old 11th April 2010, 12:50 PM   #7
Logan
Administrator
 

Join Date: Jun 2004
Posts: 7,457

Default

I was reading this article and it talks about some macro numbers regarding "how many" are using ppc -

Quote:
From 69 to 74 percent of large businesses pay to advertise through Google, Yahoo or Microsoft's search engines, while only from 31 to 47 percent of small firms do so, according to a survey by Outsell Inc.

Read more: http://www.sfgate.com/cgi-bin/articl...#ixzz0kob91zb4


__________________
Free Links - Promote Your Website For Free
Online Guide - Directory Of Free Stuff Online
Logan is offline   Reply With Quote
Old 12th April 2010, 02:05 PM   #8
BrittMalka
Member
 
BrittMalka's Avatar
 

Join Date: Apr 2010
Location: France
Posts: 87
Default

That's interesting statistics, Logan

Now the question is - do these big businesses just advertise because they think it will help them? Or do they really get results?

And if fewer small businesses are using PPC's, is it because they monitor the results better and now that it doesn't pay off?

Or - again - are small businesses not as good as bigger ones in creating the ads?

__________________
Get your free 29 page report which step-by-step shows you how to earn an extra $50 per day online and other Money Making Ideas
BrittMalka is offline   Reply With Quote
Old 4th May 2010, 09:01 PM   #9
SmallBizShift
Member
 
SmallBizShift's Avatar
 

Join Date: May 2010
Location: Minneapolis, MN
Posts: 33
Default

I've had a lot of success with Adwords over the years.

If, however, you're trying to advertise for very competitive searches, it can be very hard for a new player to break in, unless you're willing to spend a lot of money testing things out (and even then you might struggle if there are competitors with recognized brands or bidding for branding value).

On the other hand, if it's a smaller or local market, there usually isn't as much competition - as was said previously, if you read up on what you're doing, you can definitely have success. A good place to start is the official Google Adwords guide.

SmallBizShift is offline   Reply With Quote
Old 6th May 2010, 09:44 PM   #10
gotlivechat
Member
 

Join Date: Mar 2010
Location: Upstate NY
Posts: 42
Default

I think it depends on the competition involved on Adwords. I mean, are you going up against the 'big box' outfits, or just other small-biz sites? The bigger outfits are going to have larger budgets so they'll be in the top spots.

No matter if 1 or 1000 ppl tell you of failures or successes, you really just need to test it for yourself. If it's any consolation, the fact that Google Adwords is successful seems to indicate that some advertisers must be making money from it.

Just ensure you cap your daily spend within the Adwords campaign manager; it can quickly get expensive if you're not watching it.

__________________
Simon Charr (Marketing) - GotLiveChat.com
White Label / Reseller Live Chat Software Opportunities
gotlivechat is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Google AdWords Tips From The Expert AskRex Pay Per Click Advertising 15 4th April 2010 09:35 PM
Can My Business Use AdWords? lzw95071 Pay Per Click Advertising 4 25th September 2007 05:16 PM
AdSense for Search Results on Your Site Logan Selling Ad Space 4 3rd October 2006 07:08 AM
Kanoodle (?!) vs. Adwords and Yahoo SM tearles Pay Per Click Advertising 13 5th February 2006 04:32 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Pay Per Click Advertising RSS for this Category Only: Pay Per Click Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Sponsor


More Info
Small Business News
Small Business Articles
Small Business Resources
Small Business Software
Small Business Opportunities
Small Business Loans
Glossary
Link To Us


bizXpress
Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Our volunteer moderators and their sites:
David Wallace
SearchRank - Organic Search Engine Optimization
Old Welsh Guy
Internet Marketing from Wales in the UK
torka
NineYards.com: Helping Businesses Do Business Online
StupidScript
FraternityMed.com - Health, Illness and Wellness information for young people.
Crimson Fox
Graphic Design and Brand Promotion and the Brand Design Blog
St0n3y
Search Marketing Results - Pole Position Marketing!
Search Marketing Info - (EMP) E-Marketing Performance
Matt McGee
Small Business SEM - Web marketing discussion for small businesses.
Karri
snap! virtual associates inc. - Internet marketing services for the progressive entrepreneur.
mktgbiz
Promotional Items Marketing
What I REALLY think!
ChristineG
Free Online Marketing and Social Media Tips: Social Media Simplified for Small Business Owners
Logan
Free Links - Free Advertising
Free Guide - Online Directory
Debra Mastaler
Alliance-Link
The Link Spiel Blog
Logan
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
Jennifer Cario
Search Engine Guide - Search Engine Marketing and Social Media Marketing Advice

All times are GMT -5. The time now is 02:37 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright 2004 - 2012 K. Clough, Inc. - Privacy