My experience shows it depends on the niche/keyword you are trying to optimize for. If it is highly competitive term then it can be very difficult to get there. Especially if your squeeze page doesn't have sufficient content (text) in it.
As BeTheBest is saying optimizie your Title & Meta Description. I would add optimize the url structure.
domain.com/the-keyword-i-want-to-rank-for.html use dashes for separator if the keyword consists of more than 1 word.
Put the keyword in the beginning of your Title. A lot of people usually put the domain name and then the Title of the website. So instead of
MyWebsite.com | The Keyword I Want to Rank For in Google
The Keyword I Want to Rank For in Google | MyWebsite.com
Those are simple things that will not get you very far if you don't have links from authority websites. Or at least relevant thematic websites.
At the end of the day it boils down to how saturated and competitive niche you are in and what is the keyword you are after.
~ Vladimir Hristov