I have to admit when I opened up this thread to read the comments, I expected questions and suggestions on 'local' marketing... in other words offline marketing to the local market.
I would think that how you market a local website would depend on whether your business offers a product you're willing to ship or a service that would be used by people other than those living in the area. If your market truly is local, offline marketing will probably have more effect and can direct people to the website for additional information. It won't matter if someone in St Louis finds your website if you're a plumber doing business in Iqaluit.
Offline marketing may include things like flier deliveries, newspaper spreads, billboards, or local radio and tv ads. Probably good to take the time to do some market testing and make sure your advertising copy and graphics etc do the job before you spend a lot of money, though.