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Old 25th August 2010, 09:39 AM   #11
Logan
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Hi Sandy, I had a chance to take a look at what you have going on. I do think you are off track and your efforts are not going to provide results as you hope. The first issue, which is a major one is that your "site" is not unique but just replicates labelle's. This isn't a site really, but a duplicate of another one.

With gift baskets, you need to focus on niches. There is a ton of competition also. So you need to focus on niches that are not the most competitive. Your approach is not going to provide you any search engine rankings for this scenario.

I'd rethink the whole thing. I hope we can help you get on track.

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Old 25th August 2010, 10:10 AM   #12
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thanks for your honesty Logan. To tell you the truth I have no idea how to set up my own website so might just kill it. But you were right it is just like La Bella. so why bother having my own. thanks again.
sandy

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Old 25th August 2010, 11:23 AM   #13
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You're welcome. On the positive side, not hard to shutdown something that isn't doing anything. Try to look at it as a lesson learned. Actually, a few lessons learned when it comes to starting a small business.

It also opens up things for you to do something else that can work. A couple things to consider when starting a biz ...

1) Do something you love
2) Do something you have experiences with
3) Start small

I think I recall based on some of your previous posts that you were hoping this would bring revenue in soon. Since that isn't the case here are a couple things to consider.

For a job/work checkout this work at home call center business for potential hours - http://www.alpineaccess.com/external/index.html

For ideas on ways to make money online see this recent article -
http://www.smallbusinessbrief.com/fo...ad.php?t=34515

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Old 26th August 2010, 12:28 AM   #14
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Quote:
Originally Posted by hou816 View Post
thanks Logan.
I started an online gift basket store and am so lost as far as marketing it. I'm not sure where to go. which places will help me advertise. etc. I don't want to give up on this too soon but honestly. wonder if it's worth it.
It is a challenging role. Promote your online gift baskets at some neat forums like the http://www.giftshopmag.com/forum/ind...action=profile where you can see plenty of on-topic postings and shared ideas.
Hope this helps.

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Old 29th August 2010, 01:04 PM   #15
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Since I work with clients everyday in this area, I'll put my two cents in!

The first thing is this: small business owners are NOT going online searching for "local online marketing". That is a term created by internet marketers which hasn't yet spilled over into the brick-and-mortar business world. These small business owners know they need to "advertise" online like they do offline. After pretty extensive keyword research and without just giving it away, I can say that business owners are looking for "internet advertising". Most do not know the difference between SEM and SEO. (I like the way this forum is organized, btw!)

Next, the issue becomes one involving the "local" factor since most brick-and-mortars are trying to advertise in their local area.

A suggestion here for the forum moderators: several stickies outlining the different areas of local internet advertising:
1) directories
2) search engine listings optimization (Google Places, Bing Local, etc.)
3) search terms (plumber in houston, tx)
4) marketing techniques (Article vs. Social Media)
5) conversion (landing pages, conversion techniques, ppc quality score, etc.)

My suggestion to folks who need to advertise online themselves (cost restraints): study, study, study and learn how internet marketers work, then try to apply those principles. There's no way a single post here can tackle every situation (hence my suggestion above).

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Old 4th October 2010, 11:17 AM   #16
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As always, I'm right on top of new posts like this ....uhhhhhhhh.....from 10 months ago. LOL

I'm posting so I'll be notified of all replies.

Thanks Logan! :tu

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Old 19th October 2010, 10:49 PM   #17
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Great idea there is almost too much info out there about on line marketing but it is great to see info for regular mom and pop businesses.

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Old 27th October 2010, 06:27 PM   #18
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I have to admit when I opened up this thread to read the comments, I expected questions and suggestions on 'local' marketing... in other words offline marketing to the local market.

I would think that how you market a local website would depend on whether your business offers a product you're willing to ship or a service that would be used by people other than those living in the area. If your market truly is local, offline marketing will probably have more effect and can direct people to the website for additional information. It won't matter if someone in St Louis finds your website if you're a plumber doing business in Iqaluit.

Offline marketing may include things like flier deliveries, newspaper spreads, billboards, or local radio and tv ads. Probably good to take the time to do some market testing and make sure your advertising copy and graphics etc do the job before you spend a lot of money, though.

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Old 1st November 2010, 09:01 AM   #19
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Quote:
Originally Posted by Logan View Post
Based on a suggestion from a member, we have added a new forum category for local online marketing

http://www.smallbusinessbrief.com/fo...splay.php?f=93

I've taken previous threads related to local online marketing and moved them to this new forum category to get things started. Feel free to let us know any comments you have, and keep the suggestions coming.

Here are some links to free yellow page directories I keep handy for local marketing

YP Web Directories
http://www.amblocal.com/olc/lookup.faces
http://www.internetyellowpages.com/update-listing.pml
http://register.local.com/
http://advertising.superpages.com/sp...reelisting2.do
http://www.whitepages.com/listing
https://www.yellowbot.com/signin
http://www.yellowpages.com/advertisi...e_listing_form
http://www.ziplocal.com/pages/listing

YP Data Providers
http://dbupdate.infousa.com/dbupdate...?bas_request=A
http://webapp.localeze.com/bizreg/Add.aspx
http://www.universalbusinesslisting....esses/overview

Feel free to create a new thread in our Local Marketing forum, or pile on here any tips you have for marketing your business in the local area. Cheers!

thank you very much for creating new forum for online mktng.grt work

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Old 1st November 2010, 10:40 PM   #20
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Quote:
Originally Posted by Tulasu View Post
Offline marketing may include things like flier deliveries, newspaper spreads, billboards, or local radio and tv ads. Probably good to take the time to do some market testing and make sure your advertising copy and graphics etc do the job before you spend a lot of money, though.
Such a delightful observation.
And so much information to share.

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