Difference Between Link Building And Authority Building?

[oestsetnoc]

Guys any thoughts about this two. Can you contrast each: Link Building vs. Authority Building? Thanks will wait for your answer guys!

[cpace]

Authority building has a focus on quality, whereas link building has a focus on quantity. Both can have SEO impact, with authority building being perhaps the most exponential.

[stephen186]

Originally Posted by cpace

Authority building has a focus on quality, whereas link building has a focus on quantity. Both can have SEO impact, with authority building being perhaps the most exponential.

Exactly. Very well said...took it from my mouth...

A good SEO always concentrates on Authority link building.

[JLeesCastro]

The previous posters already gave you a good definition.

You really shouldn't think about them as two different activities, though. Ultimately, the goal of any link/authority building effort is the same: build credibility of your site in the eyes of the search engines and your target customers. To accomplish that you want to get quality links from related, high-PR sites.

Joanna

[acwebguru]

Link building reckons just the number of links whereas Authority building refers to the impressive presence of a website. That mean if your website is referred by a reputed site or if you have managed to get linkbacks from gov sites, your reputation will improve and this is what meant by "Authority building".

[Debra]

the goal of any link/authority building effort is the same: build credibility of your site in the eyes of the search engines and your target customers. To accomplish that you want to get quality links from related, high-PR sites.

If "PR" is PageRank then I'll respectfully disagree with this statement.

PageRank is a quality indicator with Google, it's one of the four components of link popularity. While the toolbar does give us a quick and easy way to see how Google rates a particular page, it does not determine the authority of a site or it's algorithmic weight. The only thing that does that is a search result.

Pages (not sites) that rank well should be where you want to get links from. A page can have a better meter of green but if it's not ranking well you'll not benefit from the other link popularity components.

While it's true pages showing higher PageRank (5+) typically are older pages with good inbound links, you can't depend on the toolbar to be the instrument you base your linking decisions on.

Look at where a page ranks. Top 30? Now look at it's PageRank score. Does it show any meter of green? If yes to both of those, I'd pursue the link. But I would not pursue a link with as much interest if it wasn't ranking well but showed PageRank. Keep in mind in the overall algorithmic equation, PageRank adds very little to the bottom line, it's just not used to determine rank as much as:

anchor text
relevancy and
quantity

If you want to build credibility in the eyes of a search engine and your customers, find link partners that will contribute to your algorithmic bottom line so you rank well and are featured on high profile, high visbility sites.

[Lentrepot]

This is actually the first time I'm hearing about authority building and from what I understand, if the links you build for your website are relevant and niche-related, can this be considered "authority link building"?

[Debra]

The issue of authority is pretty simple actually. Pages rank because of their inbound links so to rank well, you need links from pages that rank well.

I know that sounds like "who's on first" but the concept is very simple:

1. Find sites ranking well for your kw terms

2. Try to get links from them. This is probably going to be tough so another tactic is to get links from the pages linking to them.

3. Backlink the pages ranking well for your kw terms. Try to get links from the same sites.

Authority sites are also sites with high profiles in your niche, they don't have to rank well just be well known. Case in point: Wikipedia. I'm betting there is a wikipedia page in the serps for one of your kw terms.

We know wikipedia doesn't pass link popularity but it is a HUGE site in terms of visibility, credibility and traffic. Getting a link from this site would be a great thing.

Again - tough to do though, wikipedia is extremely picky about whom they add to their pages. But that doesn't mean you have to give up, find out who is listed on the wikipedia pages and try to get links from those sites.

[mikaela2009]

Link Building refers to the process of creating links back to a website. The idea behind link building is to build as many inbound links as possible from relevant websites. Quality links is the determining factor.

Authority is someone or some entity who's opinion(s) about specific topics are respected and valued by industry peers. Case in point, it suggests why we blog in many cases, and for whom we blog.

[maahi]

An effective online marketing starts with building authority, building authority is to build more web credibilty. You should build both links and authority to a site.