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Old 27th September 2005, 01:07 PM   #1
metavisia
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Default Alternatives to Adwords and Yahoo

Hi all,

I'm actively using Adwords and Overture (now Yahoo Search Marketing). They've brought a lot of business to me but I had to learn a lot before making a real use of them.
Anyway, right now my business depends greatly on those two PPC. I will be in a trouble if they don't work well for me, which happens from time to time.
I know Adwords and Overture can't just disappear, it's a multimillion business which many people depend on. But anyway, I don't feel well putting all my eggs in one basket.

So I'm always searching for alternatives. I've considered other PPC engines but I've not heard good about most of them. I've tried Looksmart and I was more than disappointed. First of all they brought no single sale to me and they reported much more clicks than the actual visits to my web site.
I've tried web design directories, I even tried one that appeared on the 1st Google page - no use at all.
In the past I was using specialized marketplaces - they bring you numerous inquiries but little sales (I won't get into details right now, it's a vast topic).

I'm considering trying ezines and placing ads or business-discussion web sites.
Nevertheless, they all seem quite ineffective and expensive compared to the Great Couple - Adwords and Overture.

So I'm desperately needing alternatives. Are there any good ones? Or Adwords and Yahoo are monopolyzing the advertising market on the Internet just like eBay did with auctions and Amazon with books?

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Old 27th September 2005, 06:21 PM   #2
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George,
I would recommend joining other business type discussion forums. I believe the key is to be primarily involved with one or two forums and contribute content that is beneficial.

I did that with my other ebook - How To Get Sponsored For Fishing Tournaments on a bass fishing site. I started off as an advertiser/sponsor and ended up contributing on the forums and the next thing you know I was over 1000 posts.

I now have an army of friends that I have a lot of fun with.

Joining forums to furhter your business is a good thought, just make sure you contribute.

You might want to look into the possiblity of submitting helpful articles as well.

Scott

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Old 1st October 2005, 12:58 PM   #3
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Default

Thanks Scott,

I was thinking about the same. Online PR is a good way to find customers and is the best advertising you can get. Plus you don't only get, you also contribute i.e. you give. I'll check your book, thanks.

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Old 17th October 2005, 11:32 AM   #4
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somewhere in one of those get rich off the internet articles I remember reading something to the equivalent of buy-low sell-high. The idea was to buy your key words at other places besides the top 3, and resell those keywords links using the higher paying ad systems. Not sure if that is what you are trying to do but one of the lower-bid places was Miva.com
Check Kanoodle too..(aka brightAds).

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Last edited by esearing; 17th October 2005 at 11:41 AM. Reason: typos
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Old 19th October 2005, 05:03 PM   #5
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Miva and Enhance both tend to get pretty good reviews when it comes to second-tier PPC offerings...

There's a great ppc engine review site called Pay Per Click Analyst that is worth a visit... www.payperclickanalyst.com

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Old 5th February 2006, 05:21 PM   #6
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Default Miva

I would recommend staying away from Miva. In my experience I have found that you can get close to 100% click-fraud on some keywords. In my particular case, I tried them about 17 months ago and found that they drained my account in 4 days with fraudulant clicks.

They lack geotargeting so I couldn't restrict traffic to USA only, so was getting 75% of my clicks from non-english speaking countries for my software which is for real estate agents in USA only!

Also, they had no way of limiting the amount of traffic a day that I would accept, so what they would do was do hundreds of clicks all in a 2-3 day period.

Of course none of their traffic led to conversions or sales. Almost all clicks had the clicker stay on my site 1 second or less!

Miva (at that time FindWhat) reall could have cared less when contacted. I provided them with a list of fraudulant partners. they didn't refund me the money nor did hey kick off the fraudsters.

I tried them again last week, hearing that they had cleaned their act up. But in 3 days I got 160 fraudulant clicks and no vald clicks. So, it looks like the fraud is still there.

I would stay away from Miva.

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Old 6th February 2006, 02:50 PM   #7
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We engage in alot of PPC advertising and find that the most fruitful leads come from ppc in superpages.com. not sure if that same phenom. will hold true for businesses like web design or seo optimization firms though.

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Old 21st February 2006, 05:30 PM   #8
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Give AdCenter a try. Although it's still in beta it should prove to be a powerful PPC marketing system/tool.

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Old 5th June 2006, 11:34 AM   #9
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success for your ppc campaign also depends on what you're selling. certain products or services may perform differently on different engines.

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Old 16th June 2006, 04:55 AM   #10
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Ho wabout moving out of PPC into affiliate marketing... Having an affiliate on board may just give you another avenue of sales growth.

Rgds

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