Conversions

[Devon]

What kind of traffic does your site get?...Im fairly new to this and need to answer my question of "how hard will it be to get 1000 quality PPC hits a day" and "what is typical as far as conversions go % wise" I know that is an impossible question to answer but Im sure you can get me close...is it 1/2% or as high as 10% or higher?...maybe a better way to ask is...what is bad and what is a possible great?


Im sure its just a matter of money and testing but I have a great product that is new, It does have some competition but not in the same league...Im after customers they will never get...and is the majority.


Is it wrong to think I can sell directly rather than through a retailer?....all the retailer will do is a general PPC far all the products they sell and advertise to the existing customer base...!? That base will hear of me quickly through trade shows and trade pubs.


Retailers expect large discounts of 25% to 45% and I understand that...but I feel like with such a unique product, I will have a better than usual demand and seems it will pull me good sales without them or even a small select few.


Ive also checked keywords and phrases that I think will draw good traffic and dont seem to have much relevent competition.


I once had a product that sold online and never used a retailer outlet or PPC and did well for 6 years. My market is a niche and customers are easy to locate...I will also do trade shows and direct mail pcs.


I need some feedback in this area...thanks in advance!


Devon

[textbox]

As far as getting 1000 hits a day from PPC depends on your budget and the keywords you are going after. If you are willing to spend $500 a day and able to get a large volume of searchers on long tail keywords, then maybe. But if you are in an industry where clicks are 2 and 3 dollars then maybe your budget doesn't support this amount of daily volume.

Conversions also vary depending on your product or service and your website. If your site isn't conversion friendly, then it will not matter if you send 5000 visitors a day.

The average is about 2 to 3%. If you can get over 5% I would think you are doing well. We have had campaigns near 10 - 15% but that isn't the norm.

[Devon]

Thanks textbox....My 1000 a day is the goal and I should be able to fund it at first and with results would keep the pace.

How do I know if my industry clicks are $2 or $3?....from what Ive been able to figure on my own it seems much lower then that....Im also looking into words that "My" customer would use...not the generalized ones they are using now...even though I think I can compete on those.

Conversion friendly site?....are you talking about a site that offers the potential customer all they need to know for a purchase like....easy navigation...ease of checkout...contact info. etc?

The product is a tool for Concrete Contractors and the price range will be $289 per tool.....(I think its an easy sale) they currently pay $1500 or more for some that are getting too sophisticated and dont address a benefit mine does....so price dont seem to be my issue.

I would be very happy with 1% to 2%....anything better would be unreal

[smallbizmkter]

Hey Devon, it sounds as though you already have a feel for the best types of keywords for which you will be competing on, so you should be able to tell by looking at the number of advertisers for your best keywords, whether you will be able to compete for a low cost. For instance, if you see only one or two advertisers, then great! you can bid $0.05 - $0.20/click and be on first page.

As far as conversions, depends if you want conversions to mean a sale or if it is a lead. I would set your site up to attract both leads and sales. You will have some people who are just browsing, but who are not ready to buy. Give them an option to get some information from you in return for their name/email. Give that action a separate conversion in Google - you will get 10x more leads that way and you can then market to those folks with an autoresponder.

For those that buy right away - great!

I regularly see 10-20% conversions for leads on sites and then of those about 10-30% will buy in time. Depends entirely on your market and how well you set up Google to bring in targeted traffic.

Hope that helps.

[Devon]

Smallbizmktr,
Yes that sure does help!...Its great advice!...I also checked out your website and see where you can help me. Its a little early right now, but never to early to learn some of this.

Might as well make those clicks a lead if not a sale!


Devon

[johnnylew]

If you truly do not have any competition on certain key words, they probably are not clicked alot, so 1,000 entries per day will be a real stretch. Its where there is alot of activity that the good PPC marketers can clean up in.

With a $300 price point your going to want to get peoples names and email addresses and hit them pretty regulary on an email blast. Otherwise they will click and be gone. Some may return but not nearly as many as if you keep in contact with will eventually buy.

Bid on those competitors keywords and "turn the corner", get them to buy your alternative to the competition.

Good luck, I wouldnt expect more than a 1% initial conversion for an actual sale, but you can rack up 20%+ in sign ups for more info.

[Devon]

Thanks johnnylew,

I have both ends of the spectrum...I have the areas of no competition and the areas of heavier competition....Its in a construction market and concrete to be specific...so its large....when I search for very specific terms that should really hit home its low to no competition...when I search the major terms like "Concrete" or "Concrete tools" it gets much busier....I feel like I can get all the various terms that hit home easy enough...its the competing that I will need some experience with.

My 1000 a day is a goal...I wont jump out and buy that kind of traffic until I know...I have great margins with this company and trying to not use a middle man makes it even better for both ends. Ive always sold wholesale to retailer and have seen how all most of them do is attend trade shows and do PPC and just taks large margins...I dont care to jump through hoops either...I can give better customer service as well.

Thanks again for the help.....I will need it.

johnny...I also would like to thank you for your service to our freedom!

Devon

[Devon]

My previous product sold for $6,000ea....and was a tough sell...I am soooo pleased to have a product in the $300 price point.

Devon

[lunartcorp]

You have two points of conversion:
- Google Ad
- Landing Page

I would focus more in converting customer at landing page, so driving traffic to the landing page is a matter of testing.

If you want to improve conversion at Google Ad, there are key words that need to be used in order to get a click. If you want someone to be converted in your landing page, make sure the reason someone clicked on the Ad is true on the landing page.

For example, you can say 80% discount but in order to get that discount the customer needs to do more things...you lose the customer on the landing page and you wasted your money.

Regards,

Jose

[stephen186]

Originally Posted by lunartcorp

You have two points of conversion:

For example, you can say 80% discount but in order to get that discount the customer needs to do more things...you lose the customer on the landing page and you wasted your money.

Regards,

Jose

Yeah that's very important. it does not look to be "too good to be true" kind offers to your customers