It's called "drop shipping." The seller acquires the customer, makes the sale, and the manufacturer (or distributor) ships the good directly to the customer on the seller's behalf.
Good drop shippers will ship "blind" -- that is, the packaging doesn't reveal in any way that the order came from anyone other than the seller.
Good drop shippers will not attempt to poach the seller's customers. Even though they have full access to the customers' contact information and what they've ordered, they'll respect the seller's relationship with the customer and keep hand's off.
Good drop shippers know that making the seller's business successful helps keep them successful, so they'll only ship high quality merchandise that lives up to its description, that's well packed and that's sent out on time.
They do this because they know the seller is the one doing the hard part -- recruiting the customer, closing the sale, and providing customer support. Meanwhile, the drop shipper can focus on the things they do well -- making (or acquiring) the product, packing and shipping.
Are you looking to get into the business as a drop shipper or as a seller?
--Torka
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Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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