Does Alexa Rank Really Matters ....?

[Jack16]

Is there any use with the Alexa rank ?

If yes, Please explain why it is ? and How

Every suggestion and comments are valued....

Thank you everyone,

[barbdear]

Alexa rank can be very important if your want to sell advertising on your site. Alexa rank is determined by traffic, so the more traffic you can claim, the more an advertiser is willing to pay for space on your site.

(But just to be clear, the site with the highest traffic is ranked #1, so technically you want a low Alexa number)

[david64]

Also keep in mind that its not accurate and easily manipulable. For example I know a site that gets 250 hits a day and has an Alexa Rank of 110,000 and another site that gets 1,250 hits a day and that has an Alexa Rank of 450,000.

You can get better figures from compete.com IMO, but that services is very US-centric.

[Jack16]

Thank You David and Barbdear.... for your valuable opinions

What are the tips you suggest to improve alexa rank...

[david64]

More traffic will help improve your Alexa rank. Best way to do that is to produce interesting content on a regular basis, particularly if you can provide really valuable and sought after content.

A higher Alexa Rank will not help in search engine rankings though.

[acwebguru]

Alex rank is all about traffic and nothing all. The more the traffic you have, the better for you. This is the simple rule they follow discarding the importance of good content, good designing pattern, good seo etc. So I would like to suggest you all to concentrate on link building and ranking and not on Alexa ranking.

[torka]

Originally Posted by david64

More traffic will help improve your Alexa rank. Best way to do that is to produce interesting content on a regular basis, particularly if you can provide really valuable and sought after content.

Technically, Alexa doesn't measure traffic. It measures visits from people who have the Alexa toobar installed. Very different, because the majority of your visitors likely don't have the toolbar installed (or even know it exists) unless your site generally gets a lot of visits from your fellow webmasters or technical people who are already familiar with Alexa.

This leads to a lot of "skew" in the results, as sites that cater to a webmaster/technical crowd get credit for proportionally more traffic, while those that cater to a less tech-savvy group (that is, the majority of sites out there) get credited with proportionally less.

Bottom line, unless the visitors you get also happen to have the Alexa toolbar installed, more traffic in and of itself won't help you with Alexa.

The easiest way to get a higher (or technically, lower) Alexa rank is to install the Alexa toolbar for yourself, and get a couple of friends to install it, and then all of you visit your website several times a day.

You'll be amazed how quickly and how far your Alexa ranking will improve.

This is what is meant by the number being easily manipulable. It's laughably simple to "game" Alexa, and many, many website owners do so.

As to using Alexa rankings for selling advertising, I'm sure you can use Alexa rankings to "prove" your traffic for some less knowledgeable advertisers, but if you're working with anybody who knows a bit more about How The Internet-webs Thingie Works, you're likely going to have to provide something more reliable.

--Torka

[john86]

Alexa Ranking is really matter

[Hsekhar]

Originally Posted by torka

Technically, Alexa doesn't measure traffic. It measures visits from people who have the Alexa toobar installed. Very different, because the majority of your visitors likely don't have the toolbar installed (or even know it exists) unless your site generally gets a lot of visits from your fellow webmasters or technical people who are already familiar with Alexa.

This leads to a lot of "skew" in the results, as sites that cater to a webmaster/technical crowd get credit for proportionally more traffic, while those that cater to a less tech-savvy group (that is, the majority of sites out there) get credited with proportionally less.

Bottom line, unless the visitors you get also happen to have the Alexa toolbar installed, more traffic in and of itself won't help you with Alexa.

The easiest way to get a higher (or technically, lower) Alexa rank is to install the Alexa toolbar for yourself, and get a couple of friends to install it, and then all of you visit your website several times a day.

You'll be amazed how quickly and how far your Alexa ranking will improve.

This is what is meant by the number being easily manipulable. It's laughably simple to "game" Alexa, and many, many website owners do so.

As to using Alexa rankings for selling advertising, I'm sure you can use Alexa rankings to "prove" your traffic for some less knowledgeable advertisers, but if you're working with anybody who knows a bit more about How The Internet-webs Thingie Works, you're likely going to have to provide something more reliable.

--Torka

I wanted to post a couple of paragraphs about it but after reading your post I thought it would be meaningless to post the same matter again. Thanks for saving my time :.

[replicawatches]

Alexa rank did not matter in SERP positions: its just a tool to show the visits stat of your site.