Startup Embeds Web Photos With Shopping Links

[Sporkman]

Startup embeds Web photos with shopping links

* By RACHEL METZ, AP Technology Writer - Sun Apr 12, 2009 1:11PM EDT

Inspiration comes in many forms, and in the case of James Everingham, it appeared as a pair of knockoff Christian Dior shoes.

Everingham's vision ultimately became Pixazza, an online advertising startup that converts photos on Web sites into interactive advertisements.

Mouse over an image, and tiny price tags appear over handbags, dresses and other items. Hover on top of one, and a balloon pops up with images and links to similar items you can buy online. Move your mouse away, and the balloon disappears...

http://tech.yahoo.com/news/ap/200904...eb_photo_ads_1

[Logan]

Google is interested because one of the biggest challenges in search is images. I thought they were on to something until I read this line -

Pixazza needs people to tag images because computers are not good at recognizing what is in a photo and determining which parts are interesting, said Everingham, Pixazza's chief technology officer.

Once they don't need people (maybe something they can overcome with Google) this will become important in the search area, but until then it doesn't scale.

Here is their site

http://www.pixazza.com/

If anyone here uses for publishing ads, I'd like to hear about any response you get. I'll be keeping my eye on it for awhile.

Thanks Sporkman!