Why Advertising Is Failing On The Internet

[Sporkman]

...Both network executives and their ad agencies have noted that we are not watching traditional ads, and they attribute this to the fact that we have moved beyond newspapers, televised network news, and broadcast movies, to video games, iPods, and the internet. Porting ads to a new medium will not solve the three problems noted above. The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed...

http://www.techcrunch.com/2009/03/22...-the-internet/

[userinsight]

IMO, traditional marketing ways shouldn't be devoured by online marketing. They should be complimenting each other instead.

[acwebguru]

You need to treat members as human beings and as neighbors not just a means of promoting your website. As more and more marketeers are violating this basic thing, the impact of online marketing is falling drastically.

[torka]

You might be interested in this rebuttal, written by the well-known and respected search expert Danny Sullivan:
http://searchengineland.com/search-a...ertising-17028

TechCrunch has a guest article today about internet advertising that sounded interesting until I got to the part about search ads as “misdirection.” At that point, I realized the author apparently knows little about search advertising — and since that’s the bulk of online advertising sold, it put into serious question anything he had to say about online advertising overall.

--Torka

[ktaylor310]

Thanks for adding the link to Danny's article Torka. Reading the articles side-by-side really highlights the weakness of Clemon's position.