Technologies Behind Google Ranking

[Logan]

Technologies behind Google ranking
http://googleblog.blogspot.com/2008/...e-ranking.html

Discusses some of the technologies Google uses to better understand the page, search query and users.

I think the most interesting area, as an seo, is the explanation provided regarding identifying critical concepts.

someone who searches for [rainforest instructional activities for vocabulary] is really looking for rain forest lesson plans.

Reality = what someone searches for is not necessarily the same query that google performs. Rank for a concept keyword phrase, and you get exposure for other queries that are not exactly the same. So in this case, optimizing for the long tail "rainforest instructional activities for vocabulary" would not provide visitors from google because they are actually searching "rain forest lesson plans". Because of this, some phrases may be impossible to rank for if the actual google search is a concept query. imo.

[Sporkman]

This is a good thing IMO. This is a move towards freeing the publisher from tedious keyword targeting to simply focusing on the content using language in a regular way (instead of a keyword-targeted way), as Google would be smarter about determining what the content is about & directing their searchers as such.

[jpolito830]

I believe it is a very good thing as well...Thanks for sharing the article, Logan!

[acwebguru]

We do not know what is the actual mystery of Google ranking policy.It seems to me too much complex to find out the real thing.For more details about SEO techniques visit here http://www.google.com/support/webmas...n&answer=35291

[CoffeeCoyote]

Great article, thanks!

[Richard123]

hmmm great information from you , google uses this technology for best search results, for this algorithm google is best search engine in the world. Thanks for your kind info.

[youbetcha1018]

I was glad I visited this thread. My time was never wasted in reading your article. Very informative.

[samual]

Google people are not god. google thinks like you. they always start thinking where your thinking ends.
Keyword/key-phrase based on our social media term. Which is hot, more in demond in market.
For exe
Better way to use "Value chain SEO" rather than SEO