Pharmacy Bags

[K&G]

I was recently contacted by a perscription bag company about having my ads placed on the bags. These are the tall thin bags they put your perscription in at the drug store - not the shopping bags. I think it should work better than register tape because your ad will only appear once on the bag so you'll get more mileage out of your ad, and the cost is less than half that of register tape. They guarantee a certain number of ads and estimate that in my case it will take about 6 months to use up the ads. One of the pharmacies using the bags is in the same strip mall my store is in, and the other is about 6 miles away. I think their website is medibag.com - not sure. Any thoughts on this type of advertising?

[Ravedesigns]

Hmmm...I get my prescriptions from the local walmart and they have some major brands advertised on their bags, but I've honestly never given any of those advertisements more than a quick glance.

In any event, unless you're selling a product commonly available in the pharmacy, this kind of advertising doesn't seem targeted enough to me.

Steve