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Old 19th December 2007, 11:58 AM   #1
Dale King
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Exclamation If Google Died Tomorrow...

I'm a member of several different forums, and I've noticed that a lot of businesses have made a fatal mistake by putting all of their eggs into one basket when it comes to marketing. In other words, they're going to sink or swim with Google.

Here's my question: If Google ceased to exist tomorrow, would you be able to adapt and stay afloat financially? If so, how? What would you do?

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Old 19th December 2007, 02:29 PM   #2
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It would be tough for me, but if you take away google I believe people will still be searching - just somewhere else. So I would adapt by refocusing my efforts on where the people/market shifts to. I am not as convinced that the issue is necessarily google, but instead where the audience/market is.

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Old 19th December 2007, 03:30 PM   #3
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Well the financial markets would get a significant jolt, with GOOG's $211B in market value disappearing.

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Old 19th December 2007, 11:11 PM   #4
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I have to agree with Logan.

I would reshift my focus to continue my conversations with my target market elsewhere.

I would figure out which venue had target market's attention, and then I would use that venue to continue to make connections and add value to their lives - that's really the survival strategy that many businesses would use.

Thanks.

P.S. Great question by the way...really made me think.

Again...Thanks.


Last edited by natetarsha; 19th December 2007 at 11:12 PM. Reason: To Add the P.S.
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Old 20th December 2007, 08:08 AM   #5
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Quote:
Originally Posted by natetarsha View Post
Great question by the way...really made me think.

Again...Thanks.
Thank you, natetarsha! That was exactly the point of me starting this thread...to make people think.

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Old 20th December 2007, 09:15 AM   #6
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It reminds me when Alta Vista was king and Google wasn't on the radar. Alta Vista withered away very quickly. Yet the marketing continued - just a shift in focus as the audience moved to other search engines.

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Old 20th December 2007, 09:33 AM   #7
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That would be great. Yahoo would be the number one search engine. I rank wonderfully there for every generic keyword in my industry.

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Old 20th December 2007, 12:34 PM   #8
Dale King
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Quote:
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It reminds me when Alta Vista was king and Google wasn't on the radar. Alta Vista withered away very quickly. Yet the marketing continued - just a shift in focus as the audience moved to other search engines.
It's not even close to being the same thing, Logan. Alta Vista was never Google - not by a longshot! The worldwide repercussions would be far more significant if Google suddenly disappeared. Remember Google's Florida, 2003?

"Those who cannot remember the past are condemned to repeat past mistakes!"

Dale King


Last edited by Dale King; 20th December 2007 at 12:41 PM.
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Old 20th December 2007, 01:40 PM   #9
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Sure, not by a long shot. Exactly why Google's market position isn't a concern. I do not think I agree regarding the repercussions. The source of the value is the audience, and even if google was turned off tomorrow - that audience would continue to search.

A question for you Dale ...

What do you think it would take for another search engine to overtake google. Would a better search engine and more money even be enough? One or the other ... or both - or would that not even be enough for another company to overtake Google's market position.

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Old 20th December 2007, 02:57 PM   #10
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A question for you Dale ...

What do you think it would take for another search engine to overtake google. Would a better search engine and more money even be enough? One or the other ... or both - or would that not even be enough for another company to overtake Google's market position.
Actually Logan, Google's conquerer is already here...Yahoo!

Think about it. Yahoo has the money and the brains. It's already the most popular website, and many users think Yahoo delivers superior search results. It's just a matter of time before the worm turns and Yahoo topples Google.

Ironic isn't it? It was Google who toppled Yahoo, and now Yahoo is poised to return the favor. It's really not that much of a stretch when you stop and think about it. Especially, when you consider the fact that nothing or no one stays on top forever.

Dale King


Last edited by Dale King; 20th December 2007 at 03:00 PM.
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