Google Adwords Pay Per Action Advertising

[Logan]

Google announced a beta for Adwords Pay Per Action -

http://services.google.com/payperaction/

Please let us know how it goes if you are approved for the beta and give it a try.

[Robert]

I'm really looking forward to this program.

[Logan]

What action are you considering basing it upon? Newsletter signups?

[Robert]

I'm planning to start with sales of the ebook as the action. I haven't been accepted yet so I'll just have to be patient.

[Logan]

Ahh, yes that makes a lot of sense.

I think patience is going to be the keyword with this

I received the general responses saying to wait as usual

Dear advertiser,

We appreciate your interest in participating in our Pay-per action beta test.

We're in the process of inviting more participants, but due to the high volume of applications, it may take some time before we are able to invite you to participate.

If you'd like to learn more about the pay-per-action so that you'll be ready when we open up the beta to additional participants, we suggest reviewing our frequently asked questions at http://adwords.google.com/support/bi...y?answer=61449.

Thank you for your patience. We look forward to providing you with a new way to meet your advertising goals.

But the faq page sent isn't live yet.... not the first time .... big announcement, signup, wait for beta approval .... long beta ... patience....

<nothing but a marketing strategy to me ...>

[topout]

Google knows how to build the hype. Remember the get a GMail account websites, contest, forms, etc?

It's a good idea that seems a perfect fit for adwords.

[jaairey]

I hear it is extremely limited -a few test sites (probably invite only). Probably as "topout" says really about getting getting buzz. Jerking my string again?

[vangogh]

I signed up from the publisher side and am waiting as well. I think this is still just a limited expansion of the program so we may all be waiting a little longer, but in time I'm sure things will open up more.

Some of the interesting thoughts I've seen about cost per action are making comparisons with affiliate programs. It's possible that eventually Google will be using this to compete with sites like Commision Junction.

It also makes sense in their battle against click fraud since there's no longer a payout for the click itself.

[webliquid]

The key to success for Google in this world of CPA is not reach but service. The current affiliate marketing market is a perfect example - 80% of actions are driven by 20% of affiliates (usually known as “super affiliates”) and the loyalty of these super affiliates, as a network owner and advertiser, must be managed closely. Based on Google’s track record of poor service I don’t believe Google can sustain a CPA model without acquiring a specialist network. Lastly and more importantly, advertisers are increasingly concerned with the “quality” of actions or conversions they pay for as opposed to the “quantity” of actions or conversions. Again the quality of Google audience does not come down to the sheer size of its Ad Sense program but service; to acquire and retain quality sites to its Ad Sense network.

[Joseph]

Googles sucess was service and I agree it is the key for them to suceed. What better service can you give than Quality. I think I will pass on the beta test.