I use article marketing exclusively to market my business. Writing articles is quickly becoming the most popular way to drive targeted traffic to your website.
The reason I like article marketing so much is because it's
free, and also because articles are viral. If you write articles
and allow them to be freely published, your articles become
viral, meaning your articles can actually spread like a virus
and have the potential to be viewed by millions (yes millions)
of Internet users.
And because search engines love articles you can expect to get
linked to by many high-profile websites, thereby increasing your
PR (Page Rank) and traffic as well.
There's also another important by-product of article marketing:
Other than testimonials from well known expert marketers,
writing articles is the quickest way to establish credibility
If you write good, quality content, not only will your articles
get published regularly, but they will also brand you as an
expert in your field, which will instantly enhance your
reputation and bottom line tremendously.