Originally Posted by telemarketing65
I have my site on yahoo now because, of the free $100 credit. Yahoo keywords so MUCH less than googles! But, so far no response from yahoo search.
It's not how much the keywords cost up front, it's how much revenue you make on the back end that counts.
A "cheap" keyword that costs $.10 a click, but results in no sales, is costing you money.
A keyword that costs $1.00, but generates a $100 sale every 50 clicks (only a 2% conversion rate, very attainable) is making you a profit.
In other words, IMHO it doesn't matter how cheap the keywords are, if they aren't generating sales for you, they're too expensive.