But PPC in Google is bloody expensive and the help stuff doesn't, really... I've found several people prepared to take lots of money off me to show me how to do it cheaply, but by the time I've factored in the cost of their training it's not going to be cheap any more!
Do you happen to know of a (free?) on-line idiot's guide to PPC that explains all the terms and (critically!!!!) the way all the individual settings interact (eg: what over-rides what?!!?)
I've got a presentation tips
Ebook which is an obvious candidate for this, I think, which is why I'm asking - but I expect my question is relevant to the OP too. Apologies if it isn't!