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Old 28th February 2011, 08:18 PM   #1
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Location: Michigan, USA
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Default SEO Tips For New Website Owners/Webmasters

I’m not an expert in SEO, because an expert is usually more than 50 miles from home and carrying a brief case. However, I have been doing SEO work for 7 years with a good measure of success for myself and my friends.
A Note About Trusting Experts: Do not take full trust in everything you read. Just because someone is an expert does not mean that they are always right. Double check any information before you apply it to your situation.

I want to share some of what I’ve learned, for the benefit of anyone who is new to this game. Having a sparkling new website that nobody can find is like having a beautiful sign inside your lawn shed. It has little value if no one can see it. There are some basic things that you have to do to have your website be seen by potential clients.
You first must decide how you want to promote your new website. There are several avenues to take:
• Organic Search – optimize your site to rank as high as possible with your competitors.
• Pay-per-Click – buy pay-per-click advertising in such things as Google Adwords.
• Email Campaigns
• Article Marketing
• ……..and more

Most new website owners will opt for marketing by organic search in the search engines. It’s an inexpensive method, you can do most of the work yourself and you will be in control of your destiny. If you’ve chosen organic search, here’s a basic list of the things you need to consider:
On-page Ranking Factors
1. Keywords in URL
2. Keywords in domain name
3. Keywords in H1 to H6 meta tags
4. Navigation – internal links
5. Navigation – outgoing links
6. Quality and amount of content
7. Age of your website

Off-page Ranking Factors
1. Number of incoming links
2. Quality of incoming links
3. Rate of acquiring incoming links
4. Anchor text for incoming links

(There are positive and negative considerations for each of the factors above…..far too many to write about here.)

It’s a good idea to read as much as possible about each of the SEO factors before beginning. You may also consider getting help from a specialist. Google changes the rank factors (200+ of them) frequently and unpredictably, so good SEO can require the assistance of someone who stays current with the latest search engine happenings.

There are no guarantees in SEO. Good SEO takes time and the results can be very unpredictable. Beware of SEO experts who guarantee results, too often it is hype to get your money.

Last edited by DanielW; 1st March 2011 at 04:01 PM.
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Old 9th March 2011, 10:11 PM   #2
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Great list you put together for all of those that are just starting out. I recently sat with a potential client and could only sit there with my mouth open at the promises and guarantees that they were given from another company. Luckily I had enough posts like this as ammunition to show them what a guarantee is really worth when it comes to our line of work. Thank you for posting this, and adding another bullet in my chamber.

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Old 17th March 2011, 03:47 PM   #3

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There are going to be many different points of views regarding SEO. You will find many of the top firms by looking at member lists of associations and organizations such as SEMPO. The majority of the sponsors of this very site are pretty good at what they do as well.

1. Don't promise #1 rankings. If you could, you wouldn't need us. I would promise to clients to do the best job you can for them. Some clients will need a larger budget and more patience in order to eventually rank well across the major induces.

2. price varies.

3. start with a benchmark report of rankings and hope that they get better each month (after a few). Linking reports and some sort of traffic analysis is also useful.

4. Use whatever statistics your clients will let you. many clients will require NDA's, so use what you can.

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Old 21st March 2011, 05:22 AM   #4
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Hope, Daniel, you take into account all these tips for new web site. And your professional period of time working in SEO is really impressive. So if you are a success with your strategy may be I will also follow your recommendations either.

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Old 22nd March 2011, 08:48 AM   #5

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Read more articles and posts on SEO. They will help you to move forward in a positive way.

Last edited by RashmiP; 22nd March 2011 at 08:50 AM.
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Old 22nd March 2011, 10:54 AM   #6

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I personally recommend reading books on information retrieval.

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Old 23rd March 2011, 05:56 AM   #7

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SEO Forums would be much better. Ask your doubts and get them cleared.

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Old 24th March 2011, 02:18 PM   #8
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Originally Posted by OliviaSSLGuru View Post
SEO Forums would be much better. Ask your doubts and get them cleared.
Forums have the great advantage that they offer contextual information and, at least by now, SEO has been a science about contexts. So yes, asking about SEO in forums is essential, if not critical, to retrieve new information.

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Old 25th March 2011, 01:10 PM   #9
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I am really impressed with this post as it contains lot of useful information for the newcomers as well as experienced seo players.

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Old 28th March 2011, 06:49 AM   #10

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These are really some useful suggestions for a new website owner. I agree with you that there are no guarantees in SEO as no one exactly know the search engine algorithms. All we can do is to do our best and wait for the results.

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